beIN SPORTS Thailand

Overview

beIN SPORTS Thailand is your go-to source for all things sports, bringing the excitement of the game directly to Thai-speaking fans. As the Thai branch of the international sports network, they primarily dominate YouTube, offering a mix of highlights, match analysis, and behind-the-scenes content. Boasting over 2.2 million followers, they've carved out a significant space in the Thai sports content landscape, holding a solid ranking in Thailand (top 6%) and a global ranking in the top 4%. They're the place to be for Thai fans wanting to catch up on their favorite leagues and teams.

Performance At A Glance

While beIN SPORTS Thailand has a massive following, their recent growth has been relatively flat. They're sitting pretty with over 2.2 million fans, but haven't seen significant growth in the last 90 days. Their global ranking puts them in the top 96% of creators, and they are a top creator in Thailand and for the Thai language. Their fans are pretty engaged, with an average engagement rate of 0.80% across all their content. Their CreatorDB score is 22/100, suggesting there's room to boost their overall content strategy and impact.

What They Create

beIN SPORTS Thailand serves up a diverse menu of sports content, primarily on YouTube. You'll find everything from quick-hit YouTube Shorts focusing on specific plays and moments to longer, more in-depth videos. They've got a strong focus on football, with highlights from leagues like LaLiga and coverage of events like the AFCON. One of their recent top-performing Shorts featured Osimhen’s goal and assist in the AFCON, racking up over 5,000 views and a solid 2.9% engagement rate. They also create content in Thai, such as match highlights from LaLiga, catering directly to their local audience. Their content stands out because it's timely, relevant to major sporting events, and readily available for Thai-speaking viewers.

Why They're Great & Where They Can Grow

beIN SPORTS Thailand excels at delivering quick, digestible sports highlights, particularly on YouTube Shorts. Their focus on football, especially popular leagues, and their ability to cater to a Thai-speaking audience are definite strengths. Opportunities for growth could lie in exploring more interactive content, like polls and Q&A sessions, to boost engagement. They could also benefit from optimizing their content for search using relevant keywords in both Thai and English to reach a wider audience.

Bottom Line

For brands looking to tap into the Thai sports market, beIN SPORTS Thailand offers a massive, engaged audience. For beIN SPORTS Thailand, focusing on increasing interactivity and optimizing content for search could be game-changers for growth and engagement.