Zara Larsson

Overview

Zara Larsson! If you haven’t heard of her, you’re missing out. This Swedish pop sensation is taking the world by storm with her incredible voice and catchy tunes. She's super active on YouTube, Instagram and TikTok, but Instagram is definitely her main stage where she connects with her massive following. With over 23.7 million followers, Zara is a global force, ranking among the top creators worldwide at #23,374. Her music is all about good vibes and empowering messages, making her a favorite among fans across the globe.

Performance At A Glance

Zara's audience is not only huge, but it's also growing fast! She's rocking an impressive 8.67% growth rate over the last 30 days, with consistent gains in the last week and three months. Globally, she's in the top 100% of creators, and an absolute powerhouse in Sweden, ranking at #30. Her fans are super engaged with her content, too, with an average engagement rate of 6.33% – that's fantastic! CreatorDB gives her a score of 92/100, which means she's killing it when it comes to creating awesome content and connecting with her audience.

What They Create

Zara's content is as diverse as her music! She shares everything from official music videos and lyric videos on YouTube, to quick and fun Shorts on both YouTube and TikTok, and personal snippets of her life on Instagram through posts and Reels. Recently, her "Zara Larsson - Lush Life and Midnight Sun (Live from New Year's Rocking Eve)" video got over 500k views, showing her fans love seeing her live performances. Even her shorter content like "STATESIDE VIDEO OUT NOW!!!!!!" shorts are getting amazing engagement. What makes her content stand out is her authentic personality and the high-quality production value, especially when it comes to her music-related content.

Why They're Great & Where They Can Grow

Zara excels at creating engaging music content, keeping her fans updated on her personal life, and consistently posting across multiple platforms. She's also fantastic at leveraging trending sounds and formats, especially on TikTok and YouTube Shorts. One exciting opportunity could be to collaborate more with other creators, especially in the beauty or fashion space, given her personal style. Another could be to do more behind-the-scenes content, giving fans an even deeper look into her creative process.

Bottom Line

For brands, Zara is a fantastic partner for campaigns focused on music, fashion, or lifestyle. For Zara, continuing to experiment with different content formats and collaborations will only help her reach an even wider audience and solidify her position as a top global creator. Keep doing you, Zara!