Overview

Roxette, the iconic Swedish pop duo, continues to resonate with fans across YouTube, Instagram, and TikTok. With a dedicated fanbase of over 3.2 million followers, they keep their music and legacy alive for both long-time listeners and new generations. While primarily focused on YouTube, Roxette uses short-form video content across platforms to connect with their audience. Even with a legacy act, they are making waves, placing them within the top 3% of all creators globally and within Sweden.

Performance At A Glance

Roxette is maintaining a steady presence online, growing at a rate of 0.60% monthly. While the 7-day growth is a bit slower at 0.06%, their 90-day growth shows a healthy trend at 3.60%. Their global and country rankings sit within the top 3% of all content creators, showing they still hold a strong position. Their fans are super engaged with their content, boasting an average engagement rate of 2.73%, which is great! CreatorDB gives them a score of 89/100, indicating strong overall performance and a well-managed online presence.

What They Create

Roxette's content primarily revolves around their music, spanning across official music videos, behind-the-scenes snippets, and tributes to their legacy. They utilize YouTube as their main hub, featuring 69 videos and 108 YouTube Shorts. They also maintain a presence on Instagram (17 posts, 11 Reels) and TikTok (33 videos). A recent highlight is the "Happy Birthday Per" short, which garnered over 147,000 views, celebrating Per Gessle's birthday with classic Roxette energy. Another popular short is the touching "Marie always in our hearts ♥️" tribute, which drew over 106,000 views, highlighting the enduring love for Marie Fredriksson. Their content stands out by blending nostalgia with current trends, keeping Roxette relevant for both old and new fans.

Why They're Great & Where They Can Grow

Roxette excels at leveraging their existing fanbase and iconic status. They are very good at:

• Creating engaging short-form content that drives views and interaction.
• Honoring their legacy and appealing to nostalgic fans.
• Maintaining a consistent presence across multiple platforms.

An exciting opportunity would be to explore behind-the-scenes content, sharing stories about the creation of their iconic songs, or even remixing their classics in collaboration with modern artists.

Bottom Line

For brands looking to partner with a legendary musical act, Roxette offers access to a highly engaged and loyal audience. For Roxette, expanding into more diverse content formats like interviews or live Q&As could further boost engagement and attract new fans.