CBS Sports

Overview

CBS Sports is a major player in the online sports world, delivering all the action, news, and commentary sports fans crave. They're a go-to source for everything from hard-hitting NFL analysis to highlight-reel MLB moments. While they have a presence on both YouTube and Instagram, YouTube is clearly their home field, where they connect with over 1.2 million subscribers. That places them in the top 97% of all channels globally and in the top 96% within the US! It’s clear they’ve built a strong connection with sports enthusiasts.

Performance At A Glance

CBS Sports isn't just big; they're growing fast! They've seen a 5.75% increase in followers in the last 30 days, and they're keeping that momentum going. Their global ranking is solid, placing them in the top echelons of content creators worldwide. But it's not just about the numbers – their fans are super engaged with their content, averaging an impressive 1.27% engagement rate. This engagement is reflected in their CreatorDB score of 87/100, indicating strong overall performance and a healthy audience connection.

What They Create

CBS Sports offers a diverse playbook of content. They deliver in-depth analysis, breaking news, and real-time updates across the NFL, NBA, NHL, and more. They utilize both long-form videos and short, snappy content like YouTube Shorts and Instagram Reels. One recent video, "NFL Predictions and Picks for EVERY Week 17 Game [Broncos at Chiefs] | Best Bets ✅," racked up over 70,000 views, showing the audience appetite for their expert picks. Similarly, a short, "The spin went crazy #mlb" highlights incredible athletic moments. CBS Sports stands out by blending professional-grade broadcasting with the quick, shareable nature of social media.

Why They're Great & Where They Can Grow

CBS Sports excels at providing timely, relevant, and insightful sports coverage. Their strength lies in their brand recognition, their ability to cover a wide range of sports, and their consistent output of high-quality content. To further elevate their game, they could explore more interactive content, like live Q&A sessions with analysts or behind-the-scenes looks at their production process. Leaning into more community building features, such as polls or contests, could further boost engagement.

Bottom Line

For brands looking to reach a passionate sports audience, CBS Sports is a slam dunk. For CBS Sports, continuing to experiment with interactive content and double down on what works on each platform (longer analysis on YouTube, quick highlights on Instagram) could lead to even greater growth.