Brazil Kickers

Overview

Brazil Kickers is bringing the energy of Brazilian football culture to nearly 2 million fans across YouTube and Instagram! Specializing in sports content, particularly game streams and reels, they capture the passion and excitement of the sport, connecting with audiences in Portuguese-speaking communities. While ranking in the top 98% of all creators globally at #350,901, Brazil Kickers has carved out a significant niche, especially in their home country where they rank within the top 96% at #2,312.

Performance At A Glance

While Brazil Kickers boasts a massive following of over 1.9 million, their growth has been slightly negative recently, with a marginal decline of -0.05% over the last 30 days. However, their fans are still pretty engaged, rocking an average engagement rate of 1.87%. CreatorDB gives them a solid score of 86 out of 100, showing they're doing a lot right! This score indicates a strong overall performance based on various metrics like engagement, consistency, and audience growth potential.

What They Create

Brazil Kickers whips up a mix of content for their fans. On YouTube, they have both longer-form videos (97 in total) and snappy Shorts (267). They also utilize Instagram, posting traditional photos (6) and Reels (9). A recent YouTube video featuring Romário, Petkovic, and other Brazilian personalities is a great example of their content and generated an impressive 9.52% engagement rate! On the Shorts side, a recent post asking "Nesse vídeo você é o Igor ou o BZK?" (Are you Igor or BZK in this video?) showcasing a football skills challenge, has kept fans engaged with a 2.10% engagement rate. They’re clearly tapping into trending topics and challenges, adding their unique Brazilian football flair.

Why They're Great & Where They Can Grow

Brazil Kickers excels at tapping into the passion for Brazilian football, creating relatable content and engaging with trends. Their strength lies in their strong CreatorDB score, high engagement rate on specific pieces of content, and their focused niche. An exciting opportunity for them would be to collaborate with other Portuguese-speaking sports creators to broaden their reach. Given the success of their Romário video, exploring more collaborations with well-known Brazilian football figures could also be a winning strategy.

Bottom Line

For brands looking to partner with a channel deeply embedded in Brazilian football culture, Brazil Kickers offers access to a large and engaged audience. For Brazil Kickers themselves, doubling down on collaborations and consistently analyzing what content truly resonates with their audience could help reverse the recent negative growth and take their channel to the next level.