Congress

Overview

Congress, a verified voice from India speaking in Hindi, is making waves on social media, especially on Instagram where they've built a strong community. With over 18.5 million followers, they're not just present, they're a significant force in the Indian digital landscape. Ranking among the top 2,100 accounts in India and in the top 1,200 Hindi-speaking accounts globally, Congress delivers content that sparks conversation and keeps followers informed. They navigate the world of politics and news, offering a unique perspective that resonates with a large audience.

Performance At A Glance

Congress is definitely on the upswing! Their follower count is growing steadily, increasing by almost 10% in the last 90 days alone. While their 7-day growth sits at 0.25%, their 30-day growth is a solid 1.45%, mirroring the overall momentum. Globally, they're in the top 100% of creators, holding rank #17,487. Their fans are pretty engaged, too, with an average engagement rate of 1.40% – meaning people are actively interacting with their posts. Their CreatorDB score of 75/100 shows they're doing a lot right in terms of content quality and audience connection.

What They Create

Congress shares a mix of content, from longer YouTube videos and Shorts to Instagram Reels, keeping their audience entertained and informed across platforms. They delve into topics spanning from politics and culture to religion and family, offering a broad range of perspectives.

Looking at some recent content, their YouTube video on the Assam elections garnered 510 views, sparking conversations about senior leadership meetings. On the Shorts front, a post about Baba Vishwanath temple and CM Yogi, despite its controversial message, racked up over 28,000 views, showing the power of strong opinions.

Why They're Great & Where They Can Grow

Congress excels at tapping into relevant political and social issues, sparking dialogue and connecting with a large Hindi-speaking audience. Their diverse content formats ensure they're reaching people on different platforms with varying attention spans.

For future growth, Congress could experiment with interactive content like polls or Q&As to boost engagement even further. Exploring collaborations with other relevant creators could also introduce their content to new audiences.

Bottom Line

For brands looking to partner with a politically engaged voice in India, Congress offers a substantial reach and a passionate audience. For Congress, focusing on increasing likes and comments on their content and expanding reel presence could take their engagement to the next level.