Mike Chen

Overview

Meet Mike Chen, a verified YouTube and Instagram creator serving up delicious food and travel content to nearly 2 million followers! Mike takes his audience on mouthwatering adventures, exploring unique restaurants, hidden gems, and vibrant cultures. Ranked in the top 99% of creators globally, and top 98% in both the USA and English-speaking categories, Mike's passion for food shines through in every video and post, making him a go-to source for culinary inspiration. He is known for his love of food travel, solo travel, and exploring different cultures.

Performance At A Glance

Mike's got a HUGE following of nearly 2 million, but his growth has slowed a bit recently, showing a slight decrease of -0.50% over the past 30 and 90 days. While his audience is large, that means there is a lot of opportunity to re-engage his fanbase! He's ranked in the top 99% of creators globally, so he's definitely doing something right! His fans are pretty engaged, too, with an average engagement rate of 4.33%. CreatorDB gives him a solid score of 77/100, indicating he's a strong, consistent content creator.

What They Create

Mike's bread and butter is food-focused vlogs on YouTube, but he also shares content on Instagram via posts and Reels. He's posted 115 YouTube videos and 22 YouTube Shorts, along with 23 Instagram posts and 12 Instagram Reels. Recently, he's been exploring all-you-can-eat buffets, from Vietnamese BBQ in Orange County (with a whopping 119,989 views!) to sushi omakase in Portland. What makes Mike's content so appealing is his genuine enthusiasm for food and culture. He makes viewers feel like they're right there with him, experiencing every bite.

Why They're Great & Where They Can Grow

Mike excels at creating engaging food travel content, showcasing diverse cuisines, and connecting with his audience through his authentic personality. His strength lies in finding unique culinary experiences and sharing them in a relatable way. To boost his growth, Mike could experiment with shorter, more shareable content formats, like TikToks or YouTube Shorts, highlighting quick food reviews or travel tips. He could also try collaborating with other food creators to reach new audiences.

Bottom Line

Brands looking to partner with a passionate food and travel influencer should definitely consider Mike Chen. For Mike, focusing on consistent content creation and exploring new platforms could help reignite his growth and further solidify his position as a top food and travel creator.