Hands of Wellness

Overview

Hands of Wellness is captivating a huge audience with their unique blend of ASMR and therapeutic massage content. Primarily found on YouTube, they've carved a niche by showcasing deep-tissue sculpting, chiropractic adjustments, and other wellness techniques. With over 3.1 million followers, they've built a loyal fanbase seeking relaxation and relief. While ranking in the top 95% globally at #846,706, their specialized content has resonated deeply, making them a go-to destination for visually soothing and informative wellness videos.

Performance At A Glance

Hands of Wellness has a substantial following of over 3 million, and they're growing steadily, adding almost 1% to their audience in the last month alone! Though they experienced a slight dip in the last week, their overall growth trajectory is positive. Globally, they're in the top 95% of creators, and within Kazakhstan, they’re ranked in the top 87%. Their fans are pretty engaged, with an average engagement rate of 0.42% - not bad considering their large audience size. Their CreatorDB score is 67/100, indicating a solid foundation with room to further optimize their content strategy.

What They Create

Hands of Wellness focuses on creating visually appealing and relaxing ASMR content related to massage and chiropractic therapies. They primarily produce YouTube videos and Shorts, with a smaller presence on Instagram Reels. Their content features expressive deep work, guided stretches, and precise adjustments, often capturing the client's reactions and relief. For example, their recent Shorts titled "Expressive deep work, guided stretch, precise reset—Lavina leaves renewed #chiropractic" have garnered impressive views, averaging around 17,000 views per video, showcasing the appeal of their detailed and therapeutic approach. The focus on client well-being and the visual nature of the treatments are key elements that make their content stand out.

Why They're Great & Where They Can Grow

Hands of Wellness excels at creating visually soothing and informative content that taps into the popular ASMR trend. They have a strong understanding of their niche and consistently deliver high-quality videos. They are also great at using relevant hashtags to increase their content's visibility. An exciting opportunity for them would be to explore longer-form content that delves deeper into the techniques they showcase or to collaborate with other wellness creators to reach new audiences.

Bottom Line

Hands of Wellness is a fantastic partner for brands in the wellness, self-care, or ASMR space. For the creator, diversifying content formats (like tutorials or Q&As) and engaging more directly with their audience through comments and polls could further boost their engagement and growth.