Overview

Rosanna Pansino is a baking queen and all-around delightful entertainer who has captured the hearts (and stomachs!) of millions. With a massive following of over 21 million fans, Rosanna reigns supreme on YouTube, sharing her passion for all things sweet and nerdy. She's known for her creative baking creations, often inspired by pop culture and video games, making her a unique voice in the online world. While she may be ranked #73,924 globally, her impact on the online baking community is undeniable.

Performance At A Glance

Rosanna's audience is huge, but her growth has been a bit stagnant lately, showing slight dips in the past month. However, there was a small increase in the last week and a more significant increase in the last 90 days. While her global and regional rankings are in the top 100%, that leaves lots of room to grow. The good news? Her fans are super engaged with her content, with an average engagement rate of 5.78%! Her CreatorDB score of 94/100 suggests she's doing a lot right, indicating a strong brand presence and effective content strategy.

What They Create

Rosanna's channel is a delightful mix of baking tutorials, challenges, and taste tests, primarily focusing on YouTube videos and Shorts. She also dabbles in Instagram posts and Reels, as well as TikTok videos. Recently, she's been exploring the world of supermarket cakes, like in her Short "Is This The Best Super Market Cake in California!?", where she tries a cake and gives her honest opinion – and the 10.51% engagement rate shows that viewers are loving this type of content! She also tests viral ice cream flavors in a video, showing her willingness to experiment and try new things. Her ability to combine her baking skills with trending topics is what makes her content so appealing.

Why They're Great & Where They Can Grow

Rosanna excels at creating visually appealing and genuinely enthusiastic content. Her baking skills are top-notch, and her ability to connect with her audience through relatable commentary and fun challenges is a major strength. Opportunities for growth could include more collaborations with other food creators or expanding into longer-form content that explores the science of baking in more detail.

Bottom Line

For brands, Rosanna is a fantastic partner for reaching a highly engaged audience interested in food, entertainment, and DIY projects. For Rosanna, focusing on consistent uploads and exploring trending topics could help revitalize growth and climb those rankings!