softly

Overview

Meet softly, a rising star on YouTube, Instagram, and TikTok, captivating audiences with her engaging content focused on beauty, lifestyle, and self-improvement. With a primary focus on YouTube, softly has cultivated a dedicated following of over 791,000 subscribers. While her global ranking sits at #3,831,097, she impressively holds the #1 spot in her country (SHN), proving her strong connection with her local audience. Softly is quickly becoming a go-to source for all things beauty and style.

Performance At A Glance

Softly's audience is steadily growing, currently at a rate of 0.46% per month. While the 7-day growth is a smaller 0.11%, her 90-day growth shows a healthy 2.04%, indicating consistent upward momentum. Her fans are super engaged with her content, boasting an impressive average engagement rate of 12.74%! Her CreatorDB score of 60/100 indicates there's room to optimize her strategy and content for even better results.

What They Create

Softly's content primarily consists of YouTube videos and Shorts, with a sprinkling of posts and Reels on Instagram, and videos on TikTok. She dives into topics like beauty routines, style tips, back-to-school organization, and glow-up transformations. Recent content includes videos like "Cómo verte 10 VECES MÁS BONITA antes de la ESCUELA (realmente funciona!) | softly," where she shares beauty secrets for the school year, garnering over 14,000 views. Another engaging video, "inicia algo nuevo," encourages viewers to embrace new beginnings, demonstrating her ability to connect with her audience on a deeper level. What makes Softly's content stand out is her genuine approach and focus on affordable, accessible tips, making her relatable and trustworthy.

Why They're Great & Where They Can Grow

Softly excels at creating engaging content that resonates with her audience, particularly on YouTube. Her consistent growth and high engagement rates demonstrate her ability to build a loyal community. She is also very good at creating content that is focused on the needs of her target audience.

To further boost her reach, Softly could explore collaborations with other creators in the beauty and lifestyle space. Experimenting with longer-form content on YouTube could also attract new viewers looking for in-depth tutorials and advice.

Bottom Line

For brands looking to connect with a young, engaged audience, softly is a fantastic partner. To take her content to the next level, softly could focus on optimizing her SEO and promoting her content more strategically across all platforms.