THE STANDARD

Overview

THE STANDARD is a significant voice in Thai-language media, offering news and political commentary across YouTube, Instagram, and TikTok. Think of them as a leading online news source in Thailand, sparking conversations and keeping people informed. With over 7.4 million followers, THE STANDARD is a major player, ranking in the top 1% both globally and within Thailand. Their main hub is YouTube, where they deliver in-depth analyses and engaging content.

Performance At A Glance

THE STANDARD boasts a substantial and still growing audience. They're currently growing at a rate of 0.45% per month, adding new followers every day. They rank among the top 1% of creators globally, in Thailand, and among Thai-language content creators. Their fans are pretty engaged with their content, showing an average engagement rate of 2.18%. CreatorDB gives them a score of 63 out of 100, which indicates they are performing well, but there's still room to optimize and level up their strategy.

What They Create

THE STANDARD delivers a mix of news and political commentary, primarily through YouTube videos and Shorts. They also dabble in Instagram Reels, but YouTube is where they truly shine. Recently, their short, "รังสิมันต์ โรม จัดอันดับปัญหาสุดจะทนของประเทศไทย 🔥" (Rangsima Rome ranks the most unbearable problems of Thailand 🔥), sparked significant engagement. Their longer-form content, like "น้ำเงินเจอเครนถล่มรถไฟ-พระราม 2 ‘มีเทา ไม่มีส้ม’ ถูกทิ่มแทงเอง? | END GAME #149" (Blue meets crane collapsing train - Rama 2 'There is gray, no orange' is stabbed themselves? | END GAME #149), demonstrates their ability to dive deep into complex issues. What makes their content stand out is their focus on relevant and timely news, presented in an accessible and engaging way.

Why They're Great & Where They Can Grow

THE STANDARD excels at delivering timely news and political analysis in a way that resonates with a large audience. They're also great at leveraging different content formats, particularly short-form video, to capture attention. Their ability to spark conversations around important topics is another major strength. An exciting opportunity could be to explore more collaborations with other creators in the region to expand their reach. They could also enhance their Instagram presence with more regular and diverse content.

Bottom Line

For brands looking to connect with a highly engaged Thai audience, THE STANDARD offers significant potential. For THE STANDARD themselves, focusing on optimizing their CreatorDB score and diversifying their content formats even further could unlock even greater reach and impact.