Harvard Business School

Overview

Harvard Business School (HBS) isn't just an institution; it's a brand, and they're leveraging that brand across social media. While their reach on Instagram is their primary focus, with a strong following of over 1.5 million, they're also present on YouTube. Their content offers a glimpse into the world of business education, featuring student stories, faculty insights, and discussions on current economic trends. Despite holding a global ranking within the top 98% of creators, their potential for even greater influence is significant.

Performance At A Glance

HBS boasts a substantial audience and is steadily growing, adding 0.40% to their follower count in the last month alone. That's solid growth for a brand of this magnitude! While their global ranking places them in the top 98% of creators, their engaged fanbase is where they really shine. With an average engagement rate of 1.66%, their fans are super engaged with their content. CreatorDB gives them a score of 71/100, suggesting a strong presence with room to optimize and connect even more deeply with their audience.

What They Create

HBS shares a mix of content, with a heavier emphasis on video. You'll find everything from insightful interviews to short, engaging reels on Instagram and a growing library of videos and shorts on YouTube. They primarily focus on Educational (Universal Topics), Interview (Universal Topics), Entrepreneurship (People & Blogs), Student (People & Blogs), Economics (Education). A recent series, "HBS Career Journeys," highlights inspiring student paths, like the video featuring Julia Siegel, which generated a solid 4.28% engagement rate. Their content stands out because it offers a unique peek behind the scenes of a prestigious business school, making complex topics accessible and relatable.

Why They're Great & Where They Can Grow

HBS excels at leveraging its brand recognition and producing high-quality, informative content. Their student-focused narratives are particularly engaging, offering a personal touch that resonates with aspiring business leaders. To further amplify their reach, HBS could experiment with more interactive content formats on Instagram, such as Q&A sessions with professors or live discussions on trending business topics. Leaning into short-form video and challenges could further boost engagement and discoverability.

Bottom Line

For brands looking to partner with a credible and influential voice in the business education space, HBS is a solid choice. For HBS, focusing on increasing the frequency of Instagram Reels and experimenting with interactive content formats could be a powerful way to level up their engagement and reach an even wider audience.