Overview

AmandaRachLee is your go-to creator for all things creative and cozy! From stunning bullet journal spreads to DIY home decor projects, she inspires nearly 3 million followers with her artistic flair and calming aesthetic, predominantly on YouTube. She infuses everyday life with a touch of magic, showing viewers how to turn ordinary moments into works of art. While ranking in the top 99% of creators globally, Amanda has carved a niche for herself by making creativity accessible and fun for everyone.

Performance At A Glance

Amanda boasts a substantial following of over 2.8 million, which is fantastic! While her growth rate is currently modest at 0.30% over the last 30 days, it's something to keep an eye on. Her global ranking puts her in the top 99% of creators, while she sits at #323 in Canada, her home country. Her fans are super engaged with her content, averaging a solid 2.40% engagement rate. Her CreatorDB score of 94/100 is amazing, showing that Amanda's content is high quality and resonating well with her audience.

What They Create

Amanda's content is a delightful mix of how-to guides, lifestyle inspiration, and a whole lot of DIY magic. She uses both long-form YouTube videos and engaging YouTube Shorts, alongside Instagram posts and Reels to connect with her audience. Recently, her short video "i made a cake in my journal 🥹 #journal" has been a hit, garnering almost 100,000 views and a strong 6.11% engagement rate – proving that her whimsical journal creations are a crowd-pleaser. Her longer videos, like "My 2026 Journal Setup," also perform well, showing that her audience appreciates both quick snippets and in-depth tutorials. Her content stands out because it's both visually appealing and genuinely helpful, inspiring viewers to unleash their own creativity.

Why They're Great & Where They Can Grow

Amanda shines at creating aesthetically pleasing and accessible content, fostering a sense of community, and consistently delivering on her niche of journaling, DIY, and lifestyle. An exciting opportunity could be to explore collaborations with other artists or brands in the stationery and art supply space. She could also consider expanding into more interactive content, like live Q&A sessions or online workshops, to further deepen her connection with her audience.

Bottom Line

For brands, AmandaRachLee is a fantastic partner for reaching a creative and engaged audience. For Amanda, focusing on collaborations and more interactive content could be the key to unlocking even greater growth and engagement.