davido

Overview

Davido is a global Afrobeats superstar, captivating millions with his infectious energy and catchy tunes. While he’s present on both YouTube and TikTok, his TikTok presence truly shines, serving as the hub for connecting with his massive following of over 14 million fans. Ranking in the top 100% of creators globally at #11,564, Davido's music resonates far beyond his base in the UK, solidifying his position as a major player in the international music scene. He's not just making music, he's building a global community.

Performance At A Glance

Davido's audience is huge and still growing! While his 7-day growth is currently flat, he's seen a healthy 0.89% increase in the last month, and a significant 4.56% jump over the past 90 days. This shows consistent, long-term growth. He ranks incredibly well in the UK at #222, proving his strong home-country support. Plus, his fans are super engaged with his content, boasting an impressive average engagement rate of 12.90%! His CreatorDB score of 83/100 signals a strong overall performance, indicating a well-balanced blend of reach, engagement, and content quality.

What They Create

Davido's content is all about bringing the Afrobeats vibe to the world! He primarily shares short, energetic clips on TikTok and YouTube Shorts, often showcasing snippets of his live performances, behind-the-scenes moments, and music video teasers. Take, for example, his recent post "NAKUPENDA THE MOVIE OUT NOW!!" which generated over 17,000 views and a stellar 12.16% engagement rate. These short videos are perfect for capturing attention and driving excitement around his new music and tours. He keeps it authentic and fun, giving fans a glimpse into his life and music. His content stands out because it's not just promotional; it's a celebration of music, culture, and good vibes.

Why They're Great & Where They Can Grow

Davido excels at leveraging short-form video to connect with his audience and promote his music effectively. He's also incredibly good at creating a sense of community and excitement around his brand. He consistently uses hashtags related to his tours and music, making it easy for fans to find and share his content.

An exciting opportunity for Davido would be to explore more interactive content on TikTok, like Q&A sessions or live performances, to further deepen his connection with fans. He could also leverage trending sounds and challenges to increase his visibility.

Bottom Line

For brands looking to collaborate, Davido offers access to a massive, engaged global audience with a strong affinity for music and culture. For Davido himself, continuing to experiment with different content formats and engaging more directly with his fans are key to maintaining his momentum and solidifying his position as a top creator.