Overview

Cricket.com.au is your go-to spot for everything cricket, straight from the heart of Australian cricket. As the official digital platform, they deliver a mix of match highlights, behind-the-scenes access, and engaging stories that keep fans hooked. With a massive following of over 12.7 million across YouTube and Instagram, and a global ranking of #19,398, they’re a major player in the online sports scene, bringing the excitement of Australian cricket to a worldwide audience.

Performance At A Glance

Cricket.com.au has a huge and dedicated fanbase! They're seeing solid growth, increasing their followers by almost 1% in the last month alone, and a healthy 4% over the last 90 days. Globally, they're doing really well, sitting in the top percentage of creators. Their fans are super engaged with their content, boasting an average engagement rate of 2.08%. Their CreatorDB score is a solid 84 out of 100, which means they're doing a fantastic job of creating high-quality content that resonates with their audience.

What They Create

Cricket.com.au serves up a diverse range of cricket content. They produce everything from full-length YouTube videos to quick, engaging YouTube Shorts and Instagram Reels. A recent video, "Top 10 catches of the 2025-26 #Ashes," showcases some incredible moments of athleticism, capturing the thrill of the game. Their "Extra Cover" series offers exclusive behind-the-scenes access to Test matches, giving fans an inside look at the highs and lows of the sport. What sets them apart is their official status, providing unique access and perspectives you won't find anywhere else.

Why They're Great & Where They Can Grow

Cricket.com.au excels at providing exclusive content, offering fans unparalleled access to the world of Australian cricket. Their consistent output of high-quality highlights keeps viewers engaged and coming back for more. They also do a great job of capitalizing on trending topics, like the Ashes series. An exciting opportunity for them would be to incorporate more interactive content, such as Q&A sessions with players or polls about favorite moments, to further boost engagement. They could also explore collaborations with cricket influencers to reach new audiences.

Bottom Line

For brands looking to tap into a massive and passionate sports audience, cricket.com.au is a fantastic partner. For the creator themselves, experimenting with live streaming during matches or post-match analysis could be a great way to connect with fans in real-time and boost their already impressive engagement.