Overview

"How Money Works" is your go-to YouTube channel for understanding the often-confusing world of finance, entrepreneurship, and the economy. With a whopping 1.6 million subscribers, they break down complex topics into engaging and easy-to-understand content. They're making waves in the education space, and while their global ranking sits around #744,921, their impact is much larger than that number suggests, especially when you consider how much value they bring to their audience. They're a verified creator, adding an extra layer of trust and credibility to their already impressive presence.

Performance At A Glance

"How Money Works" is on a solid growth trajectory, increasing their follower base by nearly 8% in the last 90 days. While their growth has plateaued a bit recently, they're still building a loyal following. Their average engagement rate is a healthy 4.59%, meaning their fans are super engaged with the content they're putting out. Their CreatorDB score of 78/100 is a testament to their consistent quality and audience appeal. They rank in the top 92% of creators in the USA and the top 86% of English-speaking creators.

What They Create

"How Money Works" primarily focuses on educational content delivered through YouTube videos, with a smaller presence on TikTok. They dive deep into topics like AI, economic trends, and even controversial figures like Jeffrey Epstein, always with a focus on making finance accessible. Recent hits include videos exploring the AI investment bubble ("If You Thought The AI Investment Bubble Was Bad...") and the complexities surrounding Epstein's wealth ("We (Still) Don't Know How Epstein Got So Rich..."). Their content stands out because it tackles complex issues with a relatable, down-to-earth approach, making learning about money less intimidating and more engaging.

Why They're Great & Where They Can Grow

"How Money Works" excels at simplifying complex financial topics, creating engaging video essays, and sparking meaningful conversations. They have a clear understanding of their audience and consistently deliver valuable content.

One exciting opportunity could be to experiment with more interactive content, like live Q&A sessions, to further boost engagement. Another avenue to explore is creating shorter, more shareable content (think: TikTok-style explainers) to attract a wider audience and drive traffic back to their YouTube channel.

Bottom Line

For brands looking to partner with an educational and influential creator, "How Money Works" is a fantastic choice. For "How Money Works" themselves, focusing on interactive content and diversifying their short-form strategy could be the key to unlocking even greater growth and engagement.