Karthik Surya

Overview

Karthik Surya is a popular Malayalam-speaking creator from India, capturing hearts and minds through his relatable vlogs and family travel adventures on YouTube and Instagram. With a strong focus on YouTube, where he boasts over 4.7 million followers, Karthik offers a glimpse into his life, connecting with his audience on a personal level. While ranked within the top 100% of global and country creators (ranks #72,087 and #7,952 respectively), his top 26 rank among Malayalam-speaking creators speaks to his strong connection with his local audience.

Performance At A Glance

Karthik's audience is massive and generally shows steady growth, with a slight dip in the last 7 days being an opportunity to investigate further. While currently growing at a rate of 0.13% over the past 30 days, his 90-day growth of 1.06% suggests a longer-term positive trend. His fans are super engaged, with an average engagement rate of 9.17% - that's really impressive! His CreatorDB score of 85/100 reflects his overall strong performance, indicating he's doing a lot right in terms of content quality and audience connection.

What They Create

Karthik's content is all about sharing his life and experiences. You'll find a mix of longer YouTube videos (over 500!) and shorter, snackable YouTube Shorts (almost 300!), along with some Instagram posts and reels. He mainly focuses on vlogs, offering a peek into his daily routines and thoughts. Family travel is another big theme. Recent content includes a mix of everyday moments, like "ഞങ്ങൾ പഫ്സ് ഉണ്ടാക്കി 🤤" (We made puffs 🤤) with over 109k views, and more adventurous content, like "Goa വിട്ടു നാട്ടിലേക്ക് 🚂" (Goa to the country 🚂) shorts which gained almost 200k views. His content shines because it feels authentic and relatable, making viewers feel like they're part of his journey.

Why They're Great & Where They Can Grow

Karthik excels at creating authentic content that resonates with his audience, fostering high engagement. He also does a great job of blending personal vlogs with broader topics like travel, making his content appealing to a wider audience. An exciting opportunity for Karthik could be to explore collaborations with other Malayalam creators to reach new viewers. He could also experiment with more interactive content, such as Q&A sessions or live streams, to further strengthen his connection with his fans.

Bottom Line

Karthik Surya is a fantastic creator for brands looking to connect with a highly engaged Malayalam-speaking audience. For Karthik himself, focusing on maintaining consistent content quality and exploring collaborative opportunities could be key to continued growth and success.