MBS NEWS

Overview

MBS NEWS is your go-to source for Japanese news and current events! Broadcasting across YouTube, Instagram, and TikTok, they keep over 1.5 million followers in the loop with timely updates and in-depth reports. Their main stage is YouTube, where they consistently deliver news coverage, earning them a spot in the top 92% of creators globally and the top 86% in Japan. MBS NEWS brings a trusted voice to local and universal news topics, making them a key player in the Japanese media landscape.

Performance At A Glance

MBS NEWS has a strong and growing community! They're currently sitting at over 1.5 million followers and still growing. Over the last 30 days, they've seen their audience increase by a healthy 2.23%, and their growth shows no signs of slowing down. They rank impressively within Japan (top 86%) and globally (top 92%). Their fans are pretty engaged, too, with an average engagement rate of 1.24%. CreatorDB gives them a solid score of 75/100, reflecting their overall performance and consistent content quality. This score suggests they're doing a great job connecting with their audience!

What They Create

MBS NEWS serves up a mix of news and current events content, with a focus on local and national happenings. They primarily use video format on YouTube, with a good mix of standard videos (520) and Shorts (219). They also experiment with TikTok (23 videos). A recent video, "【衆院“冬の陣”】真冬の選挙は投票率が下がってしまう？," delves into the potential impact of winter elections on voter turnout. Another interesting piece explores the "secret menu" items at popular Osaka restaurants like Rikuro Ojisan and Kitakyusyu Sohonten, blending local news with a fun, relatable angle. Their content stands out because it combines serious news reporting with accessible, engaging storytelling.

Why They're Great & Where They Can Grow

MBS NEWS excels at delivering timely and relevant news in a video format, making complex topics easy to understand. They also do a great job of mixing serious news with lighter, more engaging content to keep their audience entertained. An exciting opportunity for them would be to further expand their presence on TikTok, creating shorter, more attention-grabbing news clips to reach a wider audience. They could also experiment with interactive Q&A sessions on Instagram to build a stronger connection with their followers.

Bottom Line

For brands looking to partner with a reputable news source in Japan, MBS NEWS is a fantastic option. For MBS NEWS, focusing on optimizing their content for different platforms and engaging more directly with their audience could help them further boost their growth and engagement.