Overview

Whattheduck is a major player in the Thai music scene, operating as both a record label and a popular YouTube channel. With a massive following of over 4.7 million fans, they're a force to be reckoned with! Their YouTube channel is the main hub for all things Whattheduck, offering a mix of music videos, behind-the-scenes content, and artist spotlights. While ranking in the top 99% globally and in Thailand (#168,182 and #1,903, respectively) they're clearly making waves both at home and abroad.

Performance At A Glance

Whattheduck has a huge and loyal fanbase of 4.74 million! While their growth rate is currently at 0.30% over the last 30 days, they're steadily gaining new followers. They're doing great in Thailand, landing in the top 99% of all channels. Their fans are super engaged with their content, demonstrated by an average engagement rate of 1.82%. CreatorDB gives them a score of 99/100 – that's practically perfect! This high score shows they're nailing content creation, audience engagement, and overall channel optimization.

What They Create

Whattheduck delivers a mix of music-related content, focusing on their artists and the label itself. They use a variety of formats, including 269 regular YouTube videos and a whopping 531 YouTube Shorts, alongside a smaller presence on Instagram (10 posts and 5 Reels). One of their most popular recent Shorts, "BOWKYLION CORE 💥 #BOWKYLION #Whattheduckmusic," racked up over 337,000 views, showcasing their ability to create viral snippets of concert footage and artist moments. Their content stands out because it offers a behind-the-scenes look at the music industry, connecting fans directly with their favorite artists under the Whattheduck umbrella.

Why They're Great & Where They Can Grow

Whattheduck excels at creating high-quality music-related content, promoting their artists effectively, and engaging their large audience through a mix of video formats. They're also doing a great job leveraging YouTube Shorts for viral potential. An exciting opportunity would be to expand their Instagram presence, creating more Reels and posts to capture a wider audience. They could also explore collaborating with other popular Thai creators outside of the music scene to reach new demographics.

Bottom Line

For brands looking to tap into the Thai music market, Whattheduck is a fantastic partner. They have a huge and engaged audience ready to discover new music and artists. For Whattheduck, focusing on cross-promotion across platforms and exploring collaborations could significantly boost their reach and influence.