Overview

Bricked is a YouTube creator diving deep into the fascinating world of LEGO. With nearly 1.9 million subscribers, Bricked offers a blend of informative and entertaining content, exploring everything from rare sets to quirky building techniques. Ranking in the top 99% of all YouTube channels globally (#34,049), Bricked has carved out a significant niche within the broader entertainment category, captivating LEGO enthusiasts with their unique perspective.

Performance At A Glance

While Bricked boasts a massive audience, recent growth has seen a slight dip, registering around -0.5% in the last month. They rank in the top 99% globally and within the US, placing them among the top YouTube channels. Their fans are pretty engaged, sporting an average engagement rate of 1.28% across their content, and averaging around 428,360 views per video! Their CreatorDB score is 33/100 which suggests there's room for optimization to improve their overall performance.

What They Create

Bricked’s bread and butter is video content, with a mix of longer-form videos and YouTube Shorts. Their content covers a range of LEGO-related topics, including crafts and how-to's, unboxings, and pop culture connections. Lately, they've been exploring some intriguing topics, like "Secret LEGO BRAINROT Button!" (a Short with almost 30k views and a great 2.85% engagement rate) and "Weird LEGO Set Instructions" (a video with over 137k views). What makes Bricked stand out is their ability to find unique angles within the LEGO universe, digging into niche topics that resonate with dedicated fans.

Why They're Great & Where They Can Grow

Bricked excels at identifying and exploring niche topics within the LEGO community. They're also great at creating engaging titles and thumbnails that pique viewers' interest. Their consistency in releasing content is also a strength. An opportunity for growth lies in experimenting with more interactive content, like live streams or Q&A sessions with their audience. Collaborating with other LEGO creators could also expand their reach.

Bottom Line

For brands looking to connect with a highly engaged LEGO audience, Bricked offers a valuable partnership opportunity. For Bricked themselves, focusing on improving their CreatorDB score through SEO optimization and audience engagement strategies could help reignite growth.