Overview

Chess24 is a powerhouse in the online chess world, bringing the strategic brilliance of the game to over 564,000 subscribers on YouTube and a growing following on Instagram. Their YouTube channel is the main hub, offering a mix of high-quality content that keeps fans hooked. Ranking in the top 93% of all YouTube channels globally, Chess24 stands out by delivering expert commentary, news, tutorials, and exciting highlights from the world of chess. They're a go-to source for both casual viewers and serious chess enthusiasts.

Performance At A Glance

Chess24 is steadily building their audience, with a 30-day growth rate of 0.52%. While their 7-day growth is currently flat, their consistent content keeps their existing fanbase engaged. Globally, they rank among the top YouTube channels, showing their significant reach. Within the US, they're in the top 96%, and in the top 94% of English-language channels. Their fans are super engaged with their content, boasting an average engagement rate of 1.14%. With a CreatorDB score of 95/100, Chess24 is recognized as a top-tier creator. This high score indicates they're consistently producing valuable content and effectively engaging with their audience.

What They Create

Chess24 offers a diverse range of content, from in-depth video analyses to quick, engaging Shorts. They cover everything from interviews and news to strategy tutorials and exciting tournament highlights. Their format mix includes 105 longer YouTube videos and 140 YouTube Shorts. A recent hit is "Magnus is Trying to Flag!", a fast-paced Short that racked up over 122,000 views. Another successful Short, "Can Hikaru FLAG His Opponent? (SO EASY FOR HIM)", showcases their ability to capture exciting moments in chess. Chess24 stands out by providing insightful commentary and expert analysis, making complex chess strategies accessible and entertaining for a wide audience.

Why They're Great & Where They Can Grow

Chess24 excels at providing expert commentary, creating engaging highlights, and offering valuable educational content. They're masters at breaking down complex chess strategies into understandable and entertaining formats. Exciting opportunities could include expanding their presence on Instagram with more behind-the-scenes content or interactive Q&A sessions. They could also explore collaborating with other prominent chess streamers or personalities to broaden their reach and attract new viewers.

Bottom Line

For brands looking to connect with a highly engaged and intellectually curious audience, Chess24 is a fantastic partner. For Chess24, focusing on cross-promotion between YouTube videos and Shorts could further drive engagement, and experimenting with interactive formats like live Q&As could deepen audience connection.