Overview

ilysm 💖💅🏽 Nails is your go-to creator for all things nail art! This Canadian nail artist, verified across TikTok, YouTube, and Instagram, brings a touch of magic to your fingertips. With over 13.4 million followers, mainly on TikTok, they've carved out a niche creating mesmerizing and satisfying nail art tutorials. Although ranked at #113,101 globally, they are in the top 35 creators in Canada for their unique nail designs.

Performance At A Glance

While ilysm 💖💅🏽 Nails boasts a massive following, their growth has slowed slightly recently, with a minor decrease of 0.08% in the last 30 days. But don't let that fool you! Their fans are still super engaged, with an average engagement rate of 1.08%. This means that for every 100 followers, at least one is actively liking, commenting, or sharing their content. Their CreatorDB score is a solid 91/100, which shows they're doing a fantastic job of connecting with their audience and creating quality content.

What They Create

ilysm 💖💅🏽 Nails creates captivating nail art content. They mostly post short-form videos, particularly on TikTok and YouTube Shorts, showcasing intricate designs and satisfying ASMR elements. A recent example is their "Eleven & Mike Forever with Waffles" short, tapping into the Stranger Things craze with a fun, themed nail design. Another standout is the "White Tip with Blue Marble using a real 'Straw'" short, demonstrating a clever and accessible technique. Their content stands out by blending artistry with practicality, often featuring links to their online shop, ilysmnails.com, where fans can buy press-on nails.

Why They're Great & Where They Can Grow

ilysm 💖💅🏽 Nails excels at creating visually appealing, trendy content. They are great at incorporating ASMR elements for that satisfying feel, creating designs that are both artistic and replicable. They also leverage trending topics, like Stranger Things, to boost visibility. An exciting opportunity would be to explore longer-form tutorials on YouTube for more in-depth nail art techniques. Another idea could be to host live Q&A sessions on Instagram or TikTok to directly engage with their fans and build a stronger community.

Bottom Line

Brands looking to collaborate should consider ilysm 💖💅🏽 Nails for reaching a highly engaged audience interested in beauty, fashion, and DIY projects. For the creator themselves, focusing on community engagement and expanding into longer-form content could unlock even greater potential and revitalize growth.