Meghan Trainor

Overview

Meghan Trainor, the Grammy-winning singer-songwriter behind hits like "All About That Bass," is a powerhouse on social media, especially on TikTok. With a massive following of over 52 million fans, Meghan brings her catchy tunes, body-positive messages, and fun personality to the platform. Although she's ranked among the top 100% of creators globally, holding the #4,577 spot, her influence extends beyond just music, touching on pop culture and even podcasts. She's a true entertainer who knows how to connect with her audience!

Performance At A Glance

While Meghan has a huge fanbase, her follower growth has seen a slight dip recently, showing a -0.08% decrease over the last 30 days. But don't let that fool you! Her fans are super engaged with her content, boasting an average engagement rate of 3.04%. That means people are actively liking, commenting, and sharing her posts. Her CreatorDB score of 87/100 is a testament to her overall performance and influence. She's still a major player, ranking highly in the US (#494) and among English-speaking creators (#2,241).

What They Create

Meghan's content is all about music, fun, and relatable moments. She creates a mix of content across YouTube, Instagram, and TikTok, but her short-form videos on TikTok really shine. Think snippets of her songs, behind-the-scenes glimpses, and collaborations with other creators. For instance, a recent short titled "in what world????? @chrisolsen" generated over 36,000 views and a strong engagement rate of 4.38%, showcasing her ability to tap into trending humor and connect with her audience. Her content stands out because it’s authentic, positive, and always makes you want to sing along!

Why They're Great & Where They Can Grow

Meghan's strengths lie in her catchy music, relatable personality, and consistent content creation. She excels at using trending sounds and challenges on TikTok to keep her content fresh and engaging. One exciting opportunity could be to explore more live streams or Q&A sessions to further connect with her fans. Another area for growth could be focusing on collaborations with other popular TikTok creators outside of the music sphere to reach new audiences.

Bottom Line

For brands looking to partner with a positive and influential creator, Meghan Trainor is a great choice. To level up her game, Meghan could focus on increasing the frequency of her TikTok posts and experiment with more interactive content formats.