Raju ki Masti

Overview

Meet Raju ki Masti, a fascinating creator from India who's captivating audiences with a unique blend of agricultural technology, vintage vehicles, and DIY ingenuity! Primarily found on YouTube, Raju ki Masti shares his passion for tractors – especially the older, more unique models – with nearly a million followers. Though ranked in the top 97% globally among all YouTube channels, holding a rank of #550,951, and a solid presence in India (top 95%), it's the niche appeal and hands-on approach that truly sets this channel apart.

Performance At A Glance

While Raju ki Masti boasts a substantial audience of over 970,000 followers, it's worth noting that they've experienced a slight dip in growth recently. They're growing at -0.20% over the last 30 days. Their global and regional rankings are respectable, indicating a solid foundation. Their average engagement rate sits at 2.61%, suggesting that their fans are pretty engaged with the content they post. The CreatorDB score is 38/100, indicating room for improvement in overall channel optimization and content strategy.

What They Create

Raju ki Masti creates a mix of YouTube videos and Shorts, showcasing everything from restoring vintage tractors to demonstrating unique agricultural technologies. There are also a few Instagram posts and reels in their repertoire. A standout recent Short features a "Fordson Major Diesel tractor started from Puli for the first time," which garnered over 22,000 views. The channel's focus is on hands-on demonstrations, often featuring unusual starting methods for these tractors, like using a "puli" (rope start) or even hinting at starting a tractor with a "gunshot!" It's this blend of nostalgia, mechanical ingenuity, and a passion for agricultural history that makes the content so engaging.

Why They're Great & Where They Can Grow

Raju ki Masti excels at tapping into a niche audience with a passion for vintage tractors and agricultural technology. Their hands-on demonstrations and the unique character of the vehicles they showcase are definite strengths. The conversational style and authentic passion connect with viewers.

An exciting opportunity would be to create longer-form videos detailing the restoration process of these tractors. Also, doing collaborations with other creators in the automotive or agricultural space could significantly boost their reach.

Bottom Line

For brands in the agricultural, automotive, or DIY space, Raju ki Masti presents a unique opportunity to connect with a highly engaged niche audience. To level up, Raju could focus on optimizing their content for search and diversifying content formats to further engage their audience.