NELK

Overview

NELK, the prank-loving comedy crew, has carved out a massive space for themselves in the digital world, especially on YouTube. Known for their outrageous pranks, vlogs, and social media comedy, they've amassed a huge following of 17 million+ across platforms, making them a major force in online entertainment. While they're currently ranked #32,151 globally, their unique brand of humor keeps fans coming back for more. They’re definitely not afraid to push boundaries and that’s a big part of their appeal.

Performance At A Glance

While NELK has a huge audience, their growth is currently experiencing a slight dip, showing a -0.17% decrease over the last 30 days. Their global and regional rankings reflect a wide reach, but there's definitely room to climb! On the bright side, their fans are super engaged with their content, boasting an average engagement rate of 3.94% - that's a solid connection! CreatorDB gives them a score of 80/100, which means they're doing a lot right and have a strong foundation.

What They Create

NELK's content is a wild ride! They're all about comedy, mainly through pranks and vlogs. You'll find them posting everything from full-length YouTube videos and Shorts, to Instagram posts and Reels, plus TikTok videos. Recently, their "FULLSEND In China!" video absolutely blew up, racking up almost 4 million views with their signature blend of travel and antics. On the shorter side, their "GTA Prank On Locksmith 🔒" Short shows they can pack a punch even in smaller formats. NELK's strength lies in their over-the-top personalities and willingness to try (almost) anything for a laugh.

Why They're Great & Where They Can Grow

NELK excels at creating shareable, attention-grabbing content. Their fearless approach to pranks and their strong brand identity (FULLSEND!) makes them instantly recognizable. Their high engagement rate proves they have a loyal and active fanbase. Opportunities for growth could include exploring more collaborations with other creators to reach new audiences, or diving deeper into specific niches within comedy to expand their content variety.

Bottom Line

For brands, NELK offers a massive reach and a highly engaged audience, perfect for campaigns that embrace a bold and edgy vibe. For NELK, focusing on consistent content delivery and experimenting with different content formats could help them reverse their recent growth trend and reach even greater heights.