Overview

SBS 뉴스 is a major news outlet from Russia, bringing the latest headlines and insightful commentary to a massive audience. While their primary focus is on YouTube, they're also experimenting with Instagram to connect with viewers in different ways. With over 8 million followers on YouTube, they've built a powerful platform for delivering news, political analysis, and cultural insights. They hold a respectable position within the global YouTube landscape, ranking around #34,447 globally, #268 in Russia, and #101 for Korean-language channels.

Performance At A Glance

SBS 뉴스 is seeing steady growth! They're growing at about 1.81% each month, which is great for a channel of their size. In the last week alone, they've grown by 0.38%. Their global and regional rankings are solid, showing they have a strong presence. Their fans are pretty engaged, too, with an average engagement rate of 0.95%. CreatorDB gives them a score of 57/100, which means there's room to boost their performance even further, but they're already doing a lot right!

What They Create

SBS 뉴스 delivers a mix of in-depth news reports, educational content, and glimpses into culture and society. They primarily use YouTube videos and Shorts, with a few Instagram Reels thrown in for good measure. One interesting recent video, "[지식의발견] 부모가 믿는 순간 이미 늦습니다.." (which translates to something like "The moment parents believe, it's already too late...") featuring a child psychiatrist, explores the complexities of parenting. Another popular Short features moments from the presidential campaigns. They're great at breaking down complex issues and presenting them in an accessible way.

Why They're Great & Where They Can Grow

SBS 뉴스 excels at providing timely and relevant news coverage, insightful political analysis, and exploring cultural trends. Their use of different formats, like longer videos and Shorts, helps them reach a wider audience. An exciting opportunity for them would be to further optimize their Instagram presence, potentially creating more Reels that cater to a younger demographic. They could also experiment with more interactive content on YouTube, like Q&As or live streams, to boost engagement.

Bottom Line

For brands looking to partner with a respected news source, SBS 뉴스 offers significant reach and credibility. For SBS 뉴스 themselves, focusing on optimizing their Instagram strategy and experimenting with more interactive content could help them further grow their audience and engagement.