Khalid

Overview

Khalid, a verified artist with a massive following of over 20 million across YouTube, Instagram, and TikTok, is a force to be reckoned with in the music scene. Primarily focused on YouTube, he captivates audiences with his smooth vocals and relatable lyrics. While ranking within the top percent of creators globally (#34,007), his impact resonates especially with fans of pop and R&B music. Khalid's ability to connect through his music videos, live performances, and behind-the-scenes glimpses makes him a sought-after artist and personality.

Performance At A Glance

Khalid boasts an impressive audience, but his growth has been modest recently. While a 0.09% increase over the last 30 days is positive, there's a slight dip in the 7-day and 90-day growth figures. He's ranked in the top percent of creators in the world, in the US, and for his language (English). His fans are super engaged with his content, reflected in an average engagement rate of 3.73%. His CreatorDB score of 54/100 suggests there's room to further optimize his content strategy to boost reach and impact.

What They Create

Khalid's content spans across YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. He primarily shares music videos, live performances, and snippets of his life as an artist. A recent video, "Khalid - yes no maybe | Live from Vevo Studios," garnered over 23,000 views and boasts a strong 6.41% engagement rate, showcasing his ability to deliver captivating live performances. He also posts shorter comedic content on shorts, for example, "I kinda got bars tho ☠️," which shows a fun side of him. Overall, his content strikes a balance between professional music releases and personal, engaging moments.

Why They're Great & Where They Can Grow

Khalid excels at creating high-quality music videos, delivering captivating live performances, and connecting with fans through relatable lyrics. He has a huge established base of fans. One exciting opportunity for Khalid could be to increase his presence and engagement on TikTok, leveraging trending sounds and challenges to attract new followers. He could also explore collaborations with other popular creators, tapping into their audiences and expanding his reach.

Bottom Line

For brands looking to partner with an established artist, Khalid offers a large and engaged audience, particularly within the pop and R&B music scenes. For Khalid, focusing on optimizing his content strategy, increasing TikTok engagement, and exploring collaborations could boost his growth and overall CreatorDB score.