Jocko Podcast

Overview

Jocko Podcast, hosted by former Navy SEAL Jocko Willink, is a powerhouse on YouTube, delivering hard-hitting insights on discipline, leadership, and life. With almost 2 million followers, Jocko's no-nonsense approach and real-world experience resonate with a dedicated audience hungry for self-improvement and practical wisdom. His content cuts through the noise, offering actionable advice and thought-provoking conversations, earning him a global ranking in the top 99% of all YouTube channels.

Performance At A Glance

Jocko's audience is massive, but the growth has been relatively flat recently, with only a 1.01% increase over the last 90 days. While their follower count is impressive, sitting at nearly 2 million, there's room to reignite that growth. They rank in the top 99% of YouTube channels globally and within the USA, which shows their broad appeal. Their fans are super engaged with their content, boasting an average engagement rate of 3.86%. CreatorDB gives them a score of 89/100, signaling that their content strategy and execution are generally strong.

What They Create

Jocko primarily creates long-form video podcasts and shorter YouTube Shorts. His videos dive deep into topics like military history, leadership principles, and personal development. For example, a recent episode, "Jocko Podcast 523: Honor, Commitment, Sacrifice, & Faith. What It Takes. US Marine, Landon Longgrear," features a compelling interview with a Marine, showcasing Jocko's knack for extracting powerful stories. He also creates shorter, more digestible content, such as "How Jocko Get's Kids to Get Over Their Fears," which is very practical and relatable. Jocko's content stands out because of its authenticity, directness, and focus on actionable takeaways.

Why They're Great & Where They Can Grow

Jocko excels at providing valuable, practical advice, creating engaging interviews, and maintaining a consistent brand voice. He's a master of his niche. A potential growth opportunity lies in experimenting with more collaborative content, perhaps featuring other prominent figures in the leadership and self-improvement space, or exploring different content formats like live Q&A sessions to boost immediate engagement.

Bottom Line

For brands seeking an authentic and influential partner in the leadership and self-improvement space, Jocko Podcast is a strong choice. For Jocko, focusing on reigniting subscriber growth through strategic collaborations and content experimentation could significantly boost his already impressive reach.