Mumbai Indians

Overview

Mumbai Indians! We're talking about a powerhouse in the world of sports, specifically cricket. With a massive following of over 26 million fans, mainly on Instagram, they're more than just a team; they're a brand, a community, and a source of pride for their supporters. Ranked within the top percentage globally, they bring the thrill of the game, behind-the-scenes glimpses, and the spirit of Mumbai to a global audience. Their unique value lies in connecting fans to the heart of the team, making everyone feel like part of the "MI Paltan."

Performance At A Glance

The Mumbai Indians are crushing it online! Their audience is huge and still growing, with a healthy 0.53% growth in the last month. They're holding their own globally and within India, showing serious online influence. But here's the exciting part: their fans are super engaged! With an average engagement rate of 2.70%, their content resonates deeply with their audience. Their CreatorDB score is a whopping 95/100, which means they're doing almost everything right in terms of content creation, strategy, and audience connection.

What They Create

Mumbai Indians create a mix of content that keeps their fans hooked. They've got a solid YouTube presence with both regular videos and Shorts, but Instagram is definitely their main game, especially Reels. Recently, they've been posting a lot of Shorts highlighting the TATA WPL, like "𝐑𝐞𝐬𝐞𝐭. 𝐑𝐞𝐥𝐨𝐚𝐝. 𝐑𝐢𝐬𝐞. 💪 #AaliRe #MumbaiIndians #TATAWPL #UPWvMI," which shows the team's dedication and positive energy. They also create content such as "One Family. One Ride. A special bus for our special family - the MI Paltan Bus ✨#MumbaiIndians" showcasing the team's strong community and fan appreciation. What makes their content stand out is that it's not just about the game; it's about the people, the emotions, and the connection with the fans.

Why They're Great & Where They Can Grow

Mumbai Indians excel at creating a strong sense of community, showcasing player personalities, and delivering high-quality, engaging content. They’re clearly masters of the short-form video format. An exciting opportunity for them would be to leverage their players' personal brands even more, creating individual content series that showcase their lives on and off the field. They could also explore interactive content like polls and Q&As to boost engagement even further.

Bottom Line

For brands looking to partner with a sports team with a massive and engaged following, Mumbai Indians are a fantastic choice. To level up their own game, they could experiment with longer-form content on YouTube to provide deeper dives into the team and its players.