Overview

ONFILM is a YouTube channel captivating a massive Vietnamese-speaking audience with a steady stream of action-packed films. Boasting over 2.6 million subscribers, ONFILM brings cinematic excitement to a dedicated fanbase, specializing in curated selections of films, primarily focused on action, martial arts, and historical dramas often centered around resistance against Japanese occupation. While ranked within the top 100% of YouTube channels globally, placing them at #21,706, their strong localized presence shines through with a #321 rank within Vietnam and #253 among Vietnamese-speaking channels. ONFILM provides easily accessible entertainment.

Performance At A Glance

ONFILM has built a sizable community of over 2.6 million subscribers, though their growth has been relatively stable recently. Over the last 90 days, they've seen a modest increase of 1.14%, indicating consistent engagement but potentially missed opportunities for accelerated expansion. Globally, they're a significant presence, but their real strength lies within Vietnam and the Vietnamese-speaking community. Their average engagement rate sits at 0.12%, which suggests room for improvement in sparking conversations and interactions. CreatorDB gives them a score of 44/100, highlighting potential for further optimization and growth strategies.

What They Create

ONFILM focuses on curating and presenting full-length films, predominantly of the action and martial arts genres. They primarily upload full-length videos, with a smaller selection of YouTube Shorts. Their content is heavily centered around films depicting resistance against Japanese occupation, offering a specific niche appeal. For example, a recent upload "Nữ Đặc Công 2 Súng | Phim Lẻ Tuyển Chọn | Phim Hành Động Võ Thuật Kháng Nhật Mới Nhất | ONFILM" (Female Special Agent 2 Guns) grabbed over 60,000 views, demonstrating the audience's appetite for this specific type of action-packed, historical narrative. The titles are descriptive and keyword-rich.

Why They're Great & Where They Can Grow

ONFILM excels at catering to a specific niche with consistent content uploads. They've built a substantial audience through a clear focus on action films, particularly those with a historical resistance theme. Their strength also lies in optimizing for the Vietnamese language, dominating within that specific community. An exciting opportunity for ONFILM would be to create behind-the-scenes content or interviews related to the films they showcase, adding extra value for viewers. Another area to explore is creating themed playlists and interactive polls to boost engagement.

Bottom Line

For brands targeting Vietnamese-speaking action film enthusiasts, ONFILM presents a valuable partnership opportunity. For ONFILM, focusing on increasing audience interaction through community features and diversifying content formats could significantly boost growth and engagement. Consider adding subtitles in English or other popular languages to expand their reach.