Overview

Viih Tube is a major force in the Brazilian entertainment scene, captivating a massive audience of over 44 million followers, primarily on Instagram. She's known for sharing her life with fans, from personal moments to fun web series content, making her a relatable and engaging personality. While her global ranking sits at #7,593, placing her in the top tier of creators, her vibrant personality and connection to her audience are what truly make her stand out.

Performance At A Glance

Viih Tube has a massive following, but recent growth has been slightly negative, with a decrease of -0.23% over the past 30 days. That said, she still holds strong rankings both globally and within Brazil. Her fans are pretty engaged, with an average engagement rate of 1.75% across her content. CreatorDB gives her a score of 54/100, which suggests there's room to optimize her content strategy further to boost her overall impact. This indicates a need to re-evaluate the content and posting strategy in order to regain momentum.

What They Create

Viih Tube creates a mix of content, including longer YouTube videos, shorter YouTube Shorts, and Instagram posts and Reels. She dives into various aspects of her life, from tours of her daughter's birthday party to candidly discussing her post-pregnancy body and cosmetic procedures. For example, her recent video "Adjusting my clothes after losing 15kg and having lipo" garnered over 65,000 views and a strong 4.18% engagement rate, showing her audience appreciates her openness and honesty. Her content stands out because it's personal, relatable, and often humorous, making her feel like a friend to her followers.

Why They're Great & Where They Can Grow

Viih Tube excels at being authentic and sharing genuine moments from her life. Her personality shines through, creating a strong connection with her audience. She's also great at tapping into trending topics and creating content around them. To boost her growth, Viih could experiment with more collaborative content, partnering with other creators in the parenting and lifestyle space. Exploring more interactive content formats like Q&As or live streams could also re-engage her audience and foster stronger community.

Bottom Line

For brands looking to partner with a relatable and influential Brazilian creator, Viih Tube offers access to a massive audience and a proven track record of engagement. For Viih Tube herself, focusing on strategic collaborations and diversifying content formats could be key to reigniting growth and further solidifying her position as a top content creator.