PLANARQ CAMPOS / Ralph Dias

Overview

Meet PLANARQ CAMPOS, also known as Ralph Dias, a Brazilian creator taking the world of interior design by storm! Ralph's passion is transforming houses into homes, and he shares his expertise with a massive following primarily on YouTube. Think of him as your friendly neighborhood architect and designer, offering tips and tricks to make your living space both stylish and functional. With over 2.5 million followers, Ralph ranks in the top 99% of creators globally, reaching viewers across the world who are eager to elevate their living spaces.

Performance At A Glance

Ralph’s got a seriously impressive audience and is consistently growing! He's currently expanding at a rate of 0.83% per month, which is fantastic. He’s a big deal globally, ranking in the top 99% of all creators and in the top 97% within Brazil. His fans are super engaged, too! His average engagement rate is a healthy 5.87%, meaning people aren’t just watching – they're liking, commenting, and sharing. Plus, his CreatorDB score is a whopping 98/100, showing he's a top-tier content creator!

What They Create

Ralph creates educational and entertaining content focused on interior design and home decor. He's all about helping people create beautiful and functional spaces. He primarily uses YouTube, posting both longer videos packed with detailed advice and snappy Shorts for quick inspiration. He also occasionally shares content on Instagram. A recent video, "10 ITENS QUE ERAM MELHORES NAS CASAS ANTIGAMENTE E HOJE EM DIA DESAPARECERAM" (10 Items That Were Better in Old Houses and Have Disappeared Today), resonated with over 235,000 viewers, showcasing his ability to tap into nostalgia while offering a fresh perspective. Another successful Short, "4 DECORAÇÕES FORA DE MODA E COMO DEIXAR A CASA ATUAL" (4 Outdated Decorations and How to Update Your Home), garnered nearly 100,000 views, demonstrating his knack for creating easily digestible design advice. What makes Ralph's content stand out is his practical approach and his ability to make interior design accessible to everyone.

Why They're Great & Where They Can Grow

Ralph excels at providing actionable advice, creating visually appealing content, and consistently engaging with his audience. He's built a strong brand around practical and stylish home design. Exciting opportunities for Ralph could include expanding into online courses or workshops, offering personalized design consultations, or collaborating with brands on product integrations within his videos.

Bottom Line

For brands, partnering with Ralph is a fantastic way to reach a highly engaged audience interested in home improvement and design. For Ralph, consider leveraging Instagram more fully to create a more robust presence across platforms and experimenting with different content formats, like live Q&A sessions, to deepen engagement.