Shadow Music

Overview

Shadow Music brings a unique vibe to the music scene, specializing in remixing popular tracks and crafting lyric videos that resonate with millions. With a massive following of over 8.5 million fans on YouTube, Shadow Music provides a visual and auditory experience that pulls you into the heart of the music. While their ranking currently sits at #62,274 globally, their expertly curated soundscapes have carved out a dedicated space in the competitive world of online music.

Performance At A Glance

Shadow Music has a huge audience, but lately, they've been experiencing a slight dip in growth, around -0.11% over the last month. While they're in the top percentile globally, in the US, and for English-speaking creators, there's room to climb! Their fans are pretty engaged, with an average engagement rate of 1.34%, meaning people are liking, commenting, and sharing their content. Their CreatorDB score is 46/100, which suggests there's potential to optimize their content strategy for even better results.

What They Create

Shadow Music is all about those music vibes! They primarily create lyric videos and remixes, focusing on genres like Hip Hop and Pop. You'll find a mix of YouTube videos and Shorts, with a sprinkle of Instagram posts and Reels to keep things fresh. A recent hit is their remix of "Stromae - Papaoutai (Afro Soul Cover) Lyrics" which racked up over 10,000 views, showcasing their ability to discover and elevate unique interpretations of popular songs. Their remixes and lyric videos give a fresh perspective on familiar tunes, making them a go-to for music lovers looking for something a little different.

Why They're Great & Where They Can Grow

Shadow Music excels at curating popular music and presenting it in an engaging, visual format. Their strength lies in identifying trending songs and creating content that resonates with a broad audience. They also do a great job of optimizing their content for search by including "Lyrics" in their titles, which helps people discover their videos. To boost growth, Shadow Music could explore collaborating with other music creators or branching out into original music production. Experimenting with more interactive content, like Q&As or behind-the-scenes glimpses, might also help deepen engagement.

Bottom Line

Shadow Music is a solid platform for brands looking to tap into a large, music-loving audience. For Shadow Music themselves, focusing on collaborations and experimenting with more engaging content formats could be the key to reigniting growth and solidifying their place at the top.