Overview

That Little Puff is a digital darling, captivating a massive audience with their adorable and often hilarious animal content, primarily featuring cats. Think of them as the purr-fect blend of comedy and cuteness! Ruling the roost on YouTube, where they boast a staggering 72 million+ followers, they also dabble in Instagram and TikTok to share their delightful content. Ranked among the top creators globally and within the US, That Little Puff consistently delivers engaging videos that brighten millions of days.

Performance At A Glance

That Little Puff has a huge following, but recent growth has been slow. Over the last month, they’ve grown by just 0.12%. They hold a respectable spot in the global creator rankings, sitting at #7,739 worldwide and #2,597 in the US. Their fans are super engaged with their content, showing an average engagement rate of 1.68% – that’s pretty good! Their CreatorDB score is 57/100, suggesting there’s room to optimize their content strategy for even greater impact.

What They Create

That Little Puff is all about fun and furry friends! They create a mix of longer YouTube videos and bite-sized Shorts across platforms. You'll find everything from funny sketches and challenges to compilations of adorable cat moments and even some surprisingly delicious-looking (cat-friendly?) cooking segments. One recent YouTube Short, "Happy new year #thatlilttlepuff," exploded with over 19 million views, proving the power of a simple, festive message and, of course, cute cats! Another popular video, "Tag a friend who loves Boba Tea!," highlights the appeal of relatable content featuring trending topics and collaborations. The content stands out because of its high production quality, humor, and undeniable cuteness factor.

Why They're Great & Where They Can Grow

That Little Puff excels at creating highly shareable content, tapping into universal themes like humor, animals, and trending topics. Their editing is sharp, and their ability to create viral moments is undeniable. To level up, they could explore deeper collaborations with other animal-focused creators or even expand into merchandise featuring their iconic cats. Another opportunity lies in actively engaging with their audience in the comments section to build a stronger community and understand audience preferences.

Bottom Line

Brands looking to tap into a massive, engaged audience should definitely consider partnering with That Little Puff. For That Little Puff, experimenting with different content formats and deepening audience interaction could unlock even greater growth and engagement.