Fortnite

Overview

Fortnite! It's more than just a game; it's a cultural phenomenon. As a content creator, the official Fortnite account on Instagram reigns supreme, serving up a constant stream of awesome content to its massive following of over 40 million fans. Ranked among the top creators globally (#5,446 overall!), Fortnite's Instagram isn't just about showcasing the game; it's about building a community and keeping players hyped with sneak peeks, updates, and all the fun that the Fortnite universe has to offer. Their presence is HUGE!

Performance At A Glance

Fortnite's Instagram is a powerhouse, and their growth reflects that. They're growing at a rate of 0.12% each month, which, considering their already massive audience, is pretty impressive! Globally, they're killing it, consistently ranking in the top percentile of creators. What's really cool is how engaged their fans are – with an average engagement rate of 2.41%, it's clear people aren't just passively following; they're actively liking, commenting, and sharing. Their CreatorDB score of 82/100 is a testament to their consistent quality and impact.

What They Create

Fortnite's content is a mix of everything that makes the game so addictive. They primarily focus on short-form video content, dominating with YouTube Shorts and Instagram Reels. Think game trailers, character reveals, and funny moments shared by the community. A recent highlight is the "fionna, cake, and lemongrab (and ice king!) are now available in the shop" short, which racked up over 315,000 views and 11,000 likes, showing how well new character reveals perform. What makes their content stand out is its immediacy and direct connection to what's happening right now in the game. They're always on top of the latest trends and updates, keeping their audience in the loop.

Why They're Great & Where They Can Grow

Fortnite excels at tapping into the excitement surrounding the game, leveraging hype around new characters and updates. Their use of short-form video is perfect for capturing attention, and they clearly understand their audience's desire for quick, engaging content. They're also great at highlighting community content, fostering a sense of belonging.

Looking ahead, Fortnite could further leverage interactive content like polls and Q&As to boost engagement even further. Exploring longer-form content on YouTube could also be a great way to dive deeper into lore or behind-the-scenes development.

Bottom Line

For brands wanting to reach a massive and engaged gaming audience, partnering with Fortnite is a no-brainer. For Fortnite themselves: experiment with more interactive content to really level up that engagement!