Overview

BNK48 is a vibrant and energetic Thai idol group captivating audiences across YouTube, Instagram, and TikTok. With a dedicated fanbase of over 3.6 million followers, they've carved out a significant space in the music and entertainment world. Their YouTube channel serves as their main hub, offering a wide range of content from music videos and behind-the-scenes glimpses to engaging challenges. While ranked in the top 97% globally at #533,934, BNK48's unique blend of music, dance, and personality makes them a standout in the Thai entertainment scene.

Performance At A Glance

Okay, let's dive into the numbers! While BNK48 boasts a massive following, they're experiencing a slight dip in growth lately, around -0.04% over the last month. They're killing it in Thailand, ranking in the top 93% at #13,082! Their fans are super engaged with their content, showing an average engagement rate of 7.29%. That's pretty impressive! CreatorDB gives them a score of 78/100, which means they're doing a solid job overall, but there's always room to level up.

What They Create

BNK48 is all about delivering a mix of fun and engaging content. You'll find everything from full-length music videos and behind-the-scenes footage on YouTube to bite-sized content on TikTok and Instagram. They also use YouTube shorts very well. A recent highlight is their "Masaka no Confession – คำสารภาพที่ไม่คาดฝัน [One-Shot Challenge] / BNK48" video, which scored a fantastic 18.96% engagement rate. Their content really shines when they're giving fans a peek behind the curtain, like their documentary snippets about new generations of the group. They excel at showcasing their members' personalities and creating a sense of community.

Why They're Great & Where They Can Grow

BNK48 is fantastic at building a strong community, creating diverse content formats, and delivering high engagement. One exciting opportunity would be to explore more collaborations with other creators and brands within Thailand and internationally. Another avenue to explore would be to experiment with more interactive content like live streams and Q&A sessions to reignite growth and connect with fans on a deeper level.

Bottom Line

For brands looking to partner with a popular and engaging group in Thailand, BNK48 is a fantastic choice. For BNK48, focusing on consistent posting schedules and experimenting with trending challenges could help boost visibility and reach an even wider audience.