ROLEX

Overview

ROLEX. The name itself speaks volumes, and their online presence lives up to the legacy! With over 20 million followers, primarily on Instagram, ROLEX isn’t just a brand; it's a statement. They beautifully curate their digital image, showcasing the timeless elegance and precision that defines their iconic timepieces. Ranking among the top 100% of creators globally (#72,902) and a significant presence in their home country of Switzerland (#71), ROLEX elevates the art of luxury branding on social media. They've successfully translated their brand prestige into a captivating online experience.

Performance At A Glance

ROLEX commands a massive audience, and even though their growth is currently modest at 0.15% over the last 30 days, their sheer follower count speaks to their established brand recognition. While their 7-day growth is flat, their 90-day growth shows a positive trend. Their global and country rankings show they are a recognized brand. Their fans are pretty engaged, with an average engagement rate of 0.90% – a solid figure considering their scale. CreatorDB gives them a score of 71/100, indicating a strong overall presence but also room for improvement in specific areas.

What They Create

ROLEX crafts content that reflects their brand: sophisticated, aspirational, and meticulously produced. They use a mix of YouTube videos and Shorts, along with Instagram posts and Reels to tell their story. Recent content includes the "Rolex Celebrates 2025 – Taking Action for a Better World" shorts, which, despite lower view counts, boasts an impressive 2.29% engagement rate. What makes their content stand out is the focus on storytelling – not just about watches, but about the people who wear them and the events they participate in, like the Rolex Sydney Hobart Yacht Race. They cover topics like fashion accessories and men's fashion, tying directly into the Rolex lifestyle.

Why They're Great & Where They Can Grow

ROLEX excels at brand storytelling, consistently delivering high-quality visuals, and leveraging their rich history to create engaging narratives. Their focus on events like the Sydney Hobart Yacht Race provides unique and compelling content. An exciting opportunity would be to partner with micro-influencers who genuinely embody the ROLEX lifestyle, showcasing the brand's versatility and appeal to a wider audience. Another avenue for growth could be exploring interactive content formats like polls and Q&As to boost engagement and foster a deeper connection with their audience.

Bottom Line

For brands seeking a partner synonymous with luxury, precision, and timeless elegance, ROLEX offers unparalleled reach and brand association. For ROLEX, focusing on interactive content and micro-influencer collaborations could further amplify their engagement and solidify their position as a leader in luxury brand social media.