Mariana Bonilla

Overview

Mariana Bonilla is your friendly neighborhood vlogger, sharing her life's adventures and everyday moments with almost 3 million followers across YouTube and Instagram. Based in Mexico and creating content in Spanish, Mariana offers a peek into her world through lifestyle vlogs, family travel escapades, and even heartwarming moments with her dogs. Though she's a big fish in the Mexican social media pond, ranking in the top 98% of creators in the country and within the top 99% for Spanish-language content, there's always room to grow even further! Her authentic personality shines through, making her someone you'd want to grab coffee with and chat about life.

Performance At A Glance

Mariana has a sizable following of almost 3 million, but her growth has been slightly negative in recent months. While her global ranking is within the top 100% at #138,212, there's definitely potential to climb higher. Her fans are pretty engaged, though, with an average engagement rate of 1.96% across her content. This means her audience is actually interacting with her posts, which is awesome! Her CreatorDB score of 78/100 indicates she's doing a solid job overall, but there's always room for improvement to reach that perfect 100!

What They Create

Mariana's content is a mix of lifestyle, travel, and personal vlogs. She primarily focuses on YouTube, with a good number of longer videos and a few Shorts thrown in for good measure. She also maintains an active presence on Instagram with posts and Reels. A recent video, "Answering EVERYTHING: Love, Breakups, Learning, Life Advice | Q&A," garnered over 74,000 views and a strong engagement rate of 3.68%, showing that her audience loves her candid and personal content. Her content stands out because it feels genuine and relatable. She lets you into her life, sharing both the exciting and the mundane, which makes her feel like a friend.

Why They're Great & Where They Can Grow

Mariana excels at creating relatable and engaging vlog-style content. Her authenticity is a major draw, and her ability to connect with her audience on a personal level is a huge strength. She's also doing a great job diversifying her content across both YouTube and Instagram. A great opportunity would be to experiment more with YouTube Shorts to potentially reach a broader audience and drive traffic back to her longer-form content. Collaborating with other Spanish-speaking creators in similar niches (lifestyle, family) could also be a game-changer.

Bottom Line

Mariana Bonilla is a solid content creator with a dedicated following and clear strengths in lifestyle vlogging. For brands, she offers an authentic voice to reach a Spanish-speaking audience, particularly in Mexico. For Mariana, focusing on consistent content creation, experimenting with new formats like Shorts, and collaborations could be the key to reigniting growth and reaching new heights.