fightTIPS

Overview

fightTIPS, with a whopping 3.8 million+ followers on YouTube, is your go-to channel for all things combat sports. Think expert-level Muay Thai and MMA instruction, delivered with a healthy dose of personality. They're not just showing you moves; they're breaking down techniques, sharing strategy, and giving you a peek inside the fight game. While ranked among the top 99% of creators in the USA and for English-speaking audiences, fightTIPS is a well-established channel with a loyal following. Their unique value lies in bridging the gap between complex martial arts concepts and accessible, practical advice.

Performance At A Glance

fightTIPS boasts a massive audience, but their growth has been slightly down recently. While a negative growth of -0.02% over the last 30 days is a minor concern, their 90-day growth is still positive at 0.20%, suggesting a need to re-evaluate current strategies. Globally, they rank around #146,253, which is good, but shows room for improvement. The good news? Their fans are super engaged with their content, clocking in an average engagement rate of 1.95%. Their CreatorDB score of 77/100 indicates solid overall performance, but also highlights areas where they can optimize their content strategy for even greater impact.

What They Create

fightTIPS is a master of martial arts instruction, primarily through YouTube videos and Shorts. They focus on both universal topics like vlogs and tutorials, alongside specific sports like MMA and Muay Thai. Recently, their Shorts have been performing well, such as "SIMPLE Boxing Setup for Landing DANGEROUS #MuayThai Knees," which racked up over 40,000 views. But they also put out longer form content, like "Become the Knee Fighter Everybody FEARS in Muay Thai (+ Skating w/Ant at Bam Margera’s)", showing the variety of their content. What makes their content stand out is their ability to blend technical instruction with real-world application and a touch of humor.

Why They're Great & Where They Can Grow

fightTIPS excels at breaking down complex fighting techniques into easily digestible lessons. Their instruction is clear, concise, and practical, making it accessible to both beginners and experienced martial artists. They also have a knack for creating engaging content that blends instruction with personality and storytelling. An exciting opportunity for fightTIPS would be to explore more collaborations with other martial arts influencers or athletes, and expand their presence on platforms like TikTok to tap into a younger audience.

Bottom Line

For brands looking to partner with a credible and respected voice in the combat sports community, fightTIPS is a solid choice. For fightTIPS themselves, focusing on boosting short-form content production and experimenting with new platforms could be a great way to reignite growth and reach an even wider audience.