Proko

Overview

Proko is a master of art education, captivating nearly 4.6 million followers with his accessible and engaging drawing and painting tutorials. He's a go-to resource for aspiring and seasoned artists alike, breaking down complex techniques into easy-to-understand lessons. Primarily on YouTube, Proko's channel is a treasure trove of artistic knowledge. While his global ranking sits at #141,606, placing him in the top 100% of creators, his influence within the art community is undeniable, making him a true leader in the online art education space.

Performance At A Glance

Proko's audience is steadily growing, with a 0.64% increase in followers over the past month, showing solid, consistent expansion. His fans are super engaged with his content, boasting an average engagement rate of 3.45%, well above average for a channel of his size. His CreatorDB score of 71/100 reflects his overall strong performance and quality content. While his global and language rankings place him in the top 99%, there is still room to grow and reach an even wider audience.

What They Create

Proko's content is a blend of in-depth video lessons and shorter, engaging YouTube Shorts. He's a master of the "Howto & Style" genre, covering everything from basic drawing techniques to advanced painting concepts. He also has a presence on Instagram, where he posts related content. A recent highlight includes "Inside a Pixar Artist’s Sketchbook," which garnered over 51,000 views, offering a fascinating peek into the creative process of a professional artist. Another standout is "How Digital Artists Make Water Look Real," which generated 19,230 views and a high engagement rate of 7.24%. Proko stands out by combining rigorous art instruction with a personable and often humorous teaching style.

Why They're Great & Where They Can Grow

Proko excels at breaking down complex artistic concepts into digestible lessons, fostering a welcoming community for artists of all levels. His consistent posting schedule and diverse content formats keep his audience engaged. He's also great at collaborating with other artists, as seen in the Pixar artist sketchbook video. An exciting opportunity would be expanding into live workshops or offering premium, in-depth courses on specific artistic techniques. Another idea would be to create more collaborative content with artists who specialize in different art mediums.

Bottom Line

For brands looking to connect with a passionate and engaged art community, Proko is a fantastic partner. For Proko himself, focusing on community building and expanding into more interactive formats like live Q&As could further boost his engagement and reach.