Ty Dolla $ign

Overview

Ty Dolla $ign, the multi-talented singer, songwriter, and producer, is a major force in the music scene, particularly within Hip Hop and R&B. Known for his catchy hooks, smooth vocals, and impressive collaborations, he's built a huge following, with over 11.4 million followers on Instagram, his main platform. While his global ranking sits at #43,454, placing him in the top 100% of creators, his influence and reach are undeniable, making him a sought-after artist and collaborator. He consistently delivers high-quality music and visuals that resonate with a large audience.

Performance At A Glance

Ty Dolla $ign boasts a massive following, but his growth rate has seen a slight dip recently, with a -0.03% decrease in followers over the past week and month. However, looking back at the past 90 days, he's seen a slight increase of 0.06%, indicating potential for future growth. He is ranked in the top 100% both globally and within the United States. His fans are super engaged with his content, as shown by an average engagement rate of 1.85%. His CreatorDB score of 92/100 is fantastic, which means he is doing a great job of creating content that resonates with his audience.

What They Create

Ty Dolla $ign primarily shares music-related content, focusing on Hip Hop and R&B. You'll find a mix of official music videos, lyric videos, and behind-the-scenes glimpses into his life and performances. He uses a variety of formats, including YouTube videos and Shorts, as well as Instagram posts and Reels. His recent release, "Ty Dolla $ign - DECEMBER 31ST (feat. A$AP Rocky & Tommy Revenge) [Official Music Video]", is a great example of his style, racking up over 672,000 views and 36,000 likes. The video's high production value and A-list features definitely contribute to its success. He also posts shorter, more casual content, like his "CAMP FLOGNAW was a mooooovie! #DONTKILLTHEPARTY" Shorts video.

Why They're Great & Where They Can Grow

Ty Dolla $ign excels at consistently delivering high-quality music, collaborating with top artists, and creating visually appealing content. He has a strong understanding of his brand and target audience. One opportunity for growth could be to experiment with more interactive content, such as Q&As or behind-the-scenes livestreams, to further boost engagement. Another avenue could involve leaning further into trending audio on Reels to increase discoverability.

Bottom Line

For brands, Ty Dolla $ign is a valuable partner for reaching a large and engaged audience within the Hip Hop and R&B community. For Ty Dolla $ign himself, continuing to diversify content formats and experiment with interactive elements could help drive even higher engagement and growth.