Overview

XO TEAM is a global entertainment powerhouse, captivating audiences across TikTok, YouTube, and Instagram. With a massive following of over 68 million, they're known for their infectious energy and engaging content, primarily short-form videos that blend comedy, music, and relatable moments. They're a top-tier creator, ranking in the top 100% globally at #4,208, making them a significant player in the social media landscape. Their content resonates particularly well with a younger demographic seeking lighthearted entertainment.

Performance At A Glance

While XO TEAM boasts a huge audience, their growth has slowed a bit recently, showing a -0.15% decrease in followers over the past 30 days. Even with this slight dip, they remain highly ranked in their country (Russia, at #101) and within the English-speaking creator community (#2,304). Their fans are still pretty engaged with their content, showing an average engagement rate of 1.20%. CreatorDB gives them a score of 70/100, suggesting they're doing a solid job overall, but there's still room to boost their performance!

What They Create

XO TEAM serves up a vibrant mix of entertainment, focusing on short-form videos, especially on TikTok and YouTube Shorts. You'll find everything from social media and variety comedy to music-related content like lyrics and official music clips. A recent YouTube Short, "Habibi ❤️", racked up over 469,000 views, showcasing their ability to tap into trending sounds and create shareable, engaging content. They often use popular sounds and create skits that are easy to understand and enjoy, making them highly accessible to a wide audience.

Why They're Great & Where They Can Grow

XO TEAM shines with their ability to create easily digestible, trending content that resonates with a large audience. Their comedic timing and use of popular music are key strengths. To reignite growth, they could explore more collaborations with other creators and dive deeper into specific niches within comedy or music. Experimenting with longer-form content on YouTube could also unlock new audience segments.

Bottom Line

For brands looking to tap into a massive, international audience, XO TEAM offers a great opportunity. For XO TEAM themselves, focusing on consistent posting and strategic collaborations could be the key to reversing the recent dip in follower growth and solidifying their position as a top-tier creator.