MALUMA

Overview

Meet Maluma, the Colombian superstar who's not just a singer; he's a global phenomenon! This verified artist dominates Instagram, where he connects with over 95 million followers through his vibrant posts and Reels. Ranking among the top 1,100 creators worldwide and second in Colombia, Maluma brings his unique blend of Latin rhythms and undeniable charisma to a massive audience. He’s not just making music; he's creating a global community.

Performance At A Glance

Maluma's got a HUGE fanbase, and even though he's already at the top, he's still growing! His follower count increased by 0.11% in the last month. His global rank is an impressive #1,019, making him a top-tier creator. Fans are super engaged with his content, with an average engagement rate of 2.30%. CreatorDB gives him a score of 83 out of 100, meaning he's doing a fantastic job of creating content that resonates with his audience.

What They Create

Maluma's content is a mix of music, celebrity lifestyle, and now, even a bit of education! He posts a variety of content, including YouTube videos and Shorts, plus Instagram posts and Reels. Recently, he's been sharing clips from his podcast, "LCCS," featuring conversations with interesting personalities. One standout recent Short features Maluma reflecting on his fear of death and how becoming a father changed his perspective, garnering over 10,000 views and a high engagement rate of 7.47%. Maluma's content stands out because it offers a glimpse into his personal life and evolving interests, making him relatable beyond his music.

Why They're Great & Where They Can Grow

Maluma excels at connecting with his audience on a personal level, leveraging his influence to share meaningful conversations, and consistently delivering high-quality, visually appealing content. An exciting opportunity for Maluma could be expanding his podcast content, focusing on more diverse topics and guests. He could also leverage his YouTube Shorts to create more behind-the-scenes content related to his music production and live performances.

Bottom Line

For brands looking to collaborate, Maluma offers massive reach and genuine engagement. For Maluma himself, further diversifying his content topics and experimenting with interactive formats like Q&As could boost his already impressive engagement rates.