GRAND Collection

Overview

GRAND Collection on YouTube is your go-to channel for reliving the sounds of Russian music! With a substantial following of over 1.34 million subscribers, they're bringing classic and contemporary hits to a broad audience. While holding a global ranking in the top 98% of YouTube channels (around #51,487), GRAND Collection focuses on providing a diverse playlist of music videos, particularly within the "Music" and "People & Blogs" categories, offering a nostalgic trip and discovery platform for Russian-speaking audiences.

Performance At A Glance

GRAND Collection has a huge fanbase, but their growth has been relatively flat recently. They're holding steady, which is good, but there's definitely room to boost those numbers! Globally, they're in the top 98% of all YouTube channels, and they're doing pretty well within Russia and among Russian-language channels, too. Their fans are pretty engaged, with an average engagement rate of 1.25% – meaning people are liking and commenting on their content. Their CreatorDB score is 43/100, which suggests some untapped potential for optimization.

What They Create

GRAND Collection primarily uploads music videos, with a focus on Russian artists and genres. They mostly stick to longer-form videos, with a smaller number of YouTube Shorts in the mix. One of their most recent popular uploads is "ВЛАДИМИР ЖДАМИРОВ - Лучшие Клипы | Все Новые Хиты | Песни от Всей Души | Дискотека Русский Шансон," which racked up over 64,000 views. This video showcases their knack for curating playlists that resonate with fans of Russian "Shanson" music. The channel offers a trip down memory lane, featuring iconic videos from the 90s and 2000s, offering a diverse range of nostalgic content.

Why They're Great & Where They Can Grow

GRAND Collection excels at curating and presenting a wide range of Russian music, tapping into a strong sense of nostalgia. They're also doing a great job of maintaining a consistent upload schedule. To grow further, they could explore creating themed playlists around specific artists or genres, and perhaps even incorporate user-generated content or behind-the-scenes footage to create a deeper connection with their audience.

Bottom Line

For brands looking to connect with a large, engaged Russian-speaking audience interested in music and nostalgia, GRAND Collection is a solid partner. For GRAND Collection, experimenting with shorter-form content and interactive elements could be the key to unlocking even faster growth.