CookwithParul

Overview

CookwithParul is your go-to Hindi-language guru for delicious and easy-to-follow Indian recipes! Primarily on YouTube, where she boasts over 12.9 million subscribers, Parul brings the warmth of home cooking to a massive audience. Ranked within the top 100% of creators globally and in India, she's clearly resonating with food lovers who are eager to learn new dishes and techniques. Think of her as your friendly neighborhood chef, guiding you through every step with patience and a smile.

Performance At A Glance

Parul's cooking empire is constantly expanding! She's experiencing healthy growth, with a 2% increase in followers over the last 90 days. While recent weekly growth is flat, her consistent monthly gains show she's steadily attracting new viewers. Her global and national rankings are impressive, showcasing her strong presence. What's even better? Her fans are super engaged with her content, with an average engagement rate of 1.28%. This indicates that her audience isn't just watching, they're actively liking, commenting, and sharing her recipes. Her CreatorDB score of 72/100 suggests she's doing a great job overall, but there's always room to spice things up!

What They Create

Parul's content is all about making cooking accessible and enjoyable. She's a master of the "Howto & Style" genre, dishing out helpful tutorials on everything from classic Indian dishes to innovative twists on traditional recipes. You'll find her sharing mouthwatering videos on YouTube, along with a smattering of posts and reels on Instagram.

Looking at her recent hits, her "मिर्च काअचार का ऐसा नया तरीका की सालो तक नहीं होगा ख़राब | INSTANT HARI MIRCH KA ACHAR | MIRCH ACHAR" (Instant Green Chilli Pickle) video is a standout, racking up over 194,000 views. Another popular video is "TIL KE LADDIU RECIPE | 5 मिनट में हलवाई जैसे तिल गुड़ के लड्डू 3 सीक्रेट से | Til Gud ke Ladoo" (Sesame Seed Laddu Recipe) which has over 144,000 views. Parul's content stands out due to its clear instructions, warm presentation, and focus on relatable, everyday ingredients.

Why They're Great & Where They Can Grow

Parul's strengths lie in her ability to explain complex cooking techniques in a simple and engaging way. She's also fantastic at tapping into trending topics and seasonal recipes, like her recent focus on winter sweets. Furthermore, her authentic and relatable personality shines through, making viewers feel like they're cooking alongside a friend.

An exciting opportunity for Parul would be to explore more collaborations with other food creators, perhaps even some cross-cultural recipe swaps. Expanding her presence on Instagram with more frequent posts and reels could also help her reach a wider audience.

Bottom Line

CookwithParul is a fantastic partner for brands looking to reach a large and engaged Indian audience interested in cooking and food. For Parul, focusing on Instagram growth and exploring collaborations could take her channel to the next level!