Overview

Musas is a vibrant content creator captivating a massive audience of over 20.5 million followers, primarily on YouTube and Instagram. Based in Mexico and creating content in English, Musas shares a blend of lifestyle content, beauty tips, and glimpses into their family life. Despite a slight recent dip in growth, Musas maintains a strong presence, ranking among the top creators globally (around #7,210) and within Mexico (#141). They offer a unique mix of relatable everyday moments and aspirations, making them a compelling personality to follow.

Performance At A Glance

While Musas has a huge following, their growth has slowed down a bit recently, showing a slight decrease of around -0.03% over the last month. Still, with over 20 million followers, they're doing incredibly well! Their global and local rankings are solid, placing them in the top tier of creators. What's really impressive is their fan engagement; with an average engagement rate of 4.58%, their fans are super engaged with their content! Their CreatorDB score is 65/100, which is a decent score indicating a good overall performance.

What They Create

Musas dishes out a delightful mix of content! Think how-to beauty tutorials, lifestyle vlogs, and family-centric content, all packaged in both longer YouTube videos and snappy Shorts. They also tap into trending topics like celebrity lifestyles and challenges. A recent YouTube Short, "Hotcakes saludables para bebés | Lunch de Alquimia 🧠💗" showcasing healthy pancake recipes for babies, racked up over 159,000 views, proving their audience loves practical and relatable content. Another noteworthy piece is the "Katya Echazarreta | I dreamed of going to space, without knowing what it entailed. | KPO Podcast ..." video, revealing a more serious and inspirational side. Musas' content stands out because it balances aspirational elements with authentic, everyday experiences.

Why They're Great & Where They Can Grow

Musas excels at creating relatable content that resonates with a wide audience. They're also great at tapping into trending topics, particularly in the beauty and lifestyle space. Their consistent content creation schedule keeps their audience engaged. An exciting opportunity for Musas would be to explore more collaborations with other creators in the beauty and lifestyle niche. They could also consider branching out into long-form content formats on Instagram, like IGTV series, to further diversify their content offerings.

Bottom Line

Musas offers brands a fantastic opportunity to connect with a large and engaged audience, particularly in the beauty, lifestyle, and family sectors. For Musas themselves, focusing on consistent, high-quality content and exploring new collaborative opportunities could help revitalize growth and further solidify their position in the creator landscape.