Overview

Cowboy Kent Rollins isn't just a chef; he's a storyteller with a spatula. This down-to-earth personality brings the heart and soul of cowboy cooking to the digital world, sharing hearty recipes and captivating tales from the ranch. Primarily on YouTube, Kent's channel has lassoed a massive following of over 4.5 million subscribers, making him a true force in the online food space. While ranked in the top 100% globally at #77,390, it is the quality of his content, not just the quantity of subscribers, that makes him a standout creator.

Performance At A Glance

Kent's got a seriously loyal posse online! While his growth is steady (0.23% over the last month), it's his engagement that really shines. His fans are super engaged with his content, resulting in an average engagement rate of 3.40%. That means people aren't just watching; they're liking, commenting, and sharing. CreatorDB gives him a solid score of 89/100, which means he's doing a fantastic job creating quality content and connecting with his audience. He ranks in the top 100% in the United States (#13,365) and for English-speaking channels (#36,385).

What They Create

Kent's content is like a warm hug on a cold night. He creates videos and shorts that cover everything from classic cowboy cooking to more modern twists. You'll find how-to guides, entertainment, and a healthy dose of "people and blogs" style content where he shares his life and personality. Recently, his "Great Depression Supper - Salt Pork Stew and Rice Pudding" video, with over 86,000 views and a stellar 8.80% engagement rate, proves folks are hungry for authentic, historical recipes. His content stands out because it's genuine, educational, and downright delicious.

Why They're Great & Where They Can Grow

Kent excels at creating authentic, relatable content. His personality shines through in every video, making viewers feel like they're right there in the kitchen with him. He’s also a master storyteller, weaving narratives around his recipes that keep people hooked. And of course, his cooking knowledge is top-notch! One exciting opportunity could be to explore more collaborations with other chefs or lifestyle creators. Another could be to offer exclusive recipes or content to his most loyal fans through a membership program.

Bottom Line

For brands looking to partner with an authentic and engaging creator, Cowboy Kent Rollins is a fantastic choice. For Kent, continuing to focus on high-quality content and experimenting with new formats like live streams or Q&A sessions could further boost his connection with his already dedicated audience.