Overview

Bleacher Report Football (BR Football) is the place to be for football fans craving the latest news, highlights, and engaging discussions. With a massive following of over 27 million fans, primarily on Instagram, BR Football brings the beautiful game to life through a mix of timely updates and creative content. While their global ranking sits at #41,708, their influence in the football content space is undeniable. They're a major player in delivering football content to a large audience.

Performance At A Glance

BR Football boasts a huge audience, but their growth has seen a slight dip recently, with a -0.14% decrease over the last 30 days. They're ranked in the top 100% both globally and within the UK, showing they still have a wide reach. Despite the slight growth dip, their fans are super engaged, with an average engagement rate of 5.15% – that's a solid number! Their CreatorDB score is a strong 87/100, indicating a well-managed and high-quality content strategy.

What They Create

BR Football serves up a diverse mix of football content. They're active across YouTube (videos and Shorts), Instagram (posts), and TikTok (videos), but the focus seems to be on short-form video content. Recent hits include a short highlighting Man United's derby win under Michael Carrick, racking up over 8,000 views. Another popular short featured nostalgic moments turning 10, proving their ability to tap into emotional connections with their audience. They cover everything from breaking news and transfer rumors to player interviews and historical highlights. BR Football stands out by delivering information in a visually appealing and easily digestible format, perfect for the fast-paced world of social media.

Why They're Great & Where They Can Grow

BR Football excels at delivering timely football news and highlights. Their high engagement rate demonstrates a strong connection with their fanbase. They also leverage nostalgia effectively, creating content that resonates emotionally. An exciting opportunity for them would be to experiment more with interactive content, like polls and Q&As, to further boost engagement. They could also focus on platform-specific strategies, tailoring content to best suit each platform's unique audience.

Bottom Line

For brands looking to reach a large and engaged football audience, Bleacher Report Football is a great choice. For BR Football, focusing on driving growth through increased content production and audience interaction could unlock even greater potential.