So Saute

Overview

So Saute is your go-to creator for all things food, fun, and maybe a little bit of chaos in the kitchen! With a massive following of over 5.4 million fans primarily on YouTube, this India-based, English-speaking creator has carved out a niche with engaging cooking content, entertaining food challenges, and honest reviews of viral trends. They're currently ranked in the top 99% of creators globally and within India, proving they've got the secret sauce to captivating audiences worldwide. Their content is a delicious mix of how-to's, entertainment, and relatable vlogging moments.

Performance At A Glance

So Saute's audience is huge! While they're growing at a steady pace, with a 0.16% increase in followers over the last 30 days, recent growth has slowed slightly in the past week. Globally and within India, they're a top-tier creator, ranking in the top 99% on both fronts. Their fans are super engaged with their content, rocking an average engagement rate of 2.23% across all platforms. Their CreatorDB score is 45/100, which indicates there's room to grow and further refine their content strategy to maximize impact.

What They Create

So Saute serves up a diverse menu of content! From full-length YouTube videos packed with cooking tutorials and global snack adventures to bite-sized YouTube Shorts and Instagram Reels, they cater to every appetite. Their recent Short, "Who Gets MORE Imported Snacks?! 😱 | GEMS Challenge," racked up over 2 million views and 50,000 likes, proving their challenge-based content is a real crowd-pleaser. Another popular short reviewed the viral Japanese Cheese Coin, garnering over 1.5 million views. What makes their content stand out is their willingness to try new things, their relatable reactions, and their ability to blend information with entertainment.

Why They're Great & Where They Can Grow

So Saute excels at tapping into trending food crazes, creating engaging challenge formats, and delivering honest reviews that resonate with viewers. One exciting opportunity would be to collaborate with other food creators or brands to expand their reach and offer unique content. Another area to explore could be creating more community-focused content, like Q&A sessions or behind-the-scenes glimpses, to deepen the connection with their audience.

Bottom Line

For brands looking to partner with a dynamic food and lifestyle creator, So Saute offers a massive and engaged audience. For So Saute, focusing on consistent content uploads and exploring collaborations could be the recipe for even greater success!