Bad Bunny

Overview

Bad Bunny, the Puerto Rican megastar, is a global music phenomenon, captivating audiences worldwide with his unique blend of Latin trap and reggaeton. Dominating the YouTube scene, he boasts a massive following of over 136 million fans across platforms. Ranked #501 globally and #2 in Puerto Rico, Bad Bunny’s influence is undeniable, solidifying his position as a leading voice in contemporary Latin music and culture. He continues to push boundaries, connecting with fans through his distinctive sound and authentic personality.

Performance At A Glance

Bad Bunny's got a HUGE fanbase, and while he's not exploding with growth right now (around 0.15% growth over the last month), his consistent, steady climb proves his staying power. He's a top-tier creator, ranking among the best globally and dominating the charts in Puerto Rico and for Spanish-language content. His fans are super engaged with his content, sporting an average engagement rate of 5.63%. CreatorDB gives him a score of 89/100, which means he's doing an awesome job connecting with his audience and creating compelling content that resonates!

What They Create

Bad Bunny's all about the music! He mainly drops music videos, but also experiments with YouTube Shorts, Instagram Reels, and TikTok videos to connect with fans on all platforms. His recent music video for "NUEVAYoL" is a great example of his success, racking up over 52 million views. And his short-form content, like the Super Bowl LX teaser, keeps fans hyped and engaged. What makes his content stand out? It's his authentic Puerto Rican identity, his unique musical style that blends genres seamlessly, and his unapologetic personality that shines through in every video.

Why They're Great & Where They Can Grow

Bad Bunny's a master at creating catchy music, crafting visually stunning music videos, and staying true to his cultural roots. These are the things that keep fans coming back for more! An exciting opportunity for him could be exploring more interactive content, like live Q&A sessions or behind-the-scenes glimpses into his creative process. He could also lean into collaborations with other artists or creators outside of music to tap into new audiences.

Bottom Line

For brands: Partnering with Bad Bunny offers HUGE reach and genuine engagement with a diverse and passionate audience. For Bad Bunny: Continue experimenting with new content formats and collaborations to keep things fresh and expand your global influence even further!